Tag: SKAdNetwork

  • The Basics of the Latest Version of Apple’s SKAdNetwork

    The Basics of the Latest Version of Apple’s SKAdNetwork

    Two years ago, Apple unveiled the core pillars of its in-app privacy framework to developers: nutrition labels, the AppTrackingTransparency consumer opt-in framework, and the SKAdNetwork install attribution framework. Last week, it unveiled SKAdNetwork (sometimes called SKAN) 4.0 and for developers seeking to grow their app, it’s good news, though it remains a bit more restrictive…