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The Basics of the Latest Version of Apple’s SKAdNetwork
Two years ago, Apple unveiled the core pillars of its in-app privacy framework to developers: nutrition labels, the AppTrackingTransparency consumer opt-in framework, and the SKAdNetwork install attribution framework. Last week, it unveiled SKAdNetwork (sometimes called SKAN) 4.0 and for developers seeking to grow their app, it’s good news, though it remains a bit more restrictive…