-
Mobile Monday: Six Trends for Mobile in the New Year, Android App Growth, and Hypercasual Dominates Downloads
Every week, Digital Turbine, AdColony, and Fyber are teaming up to give you the latest news and insights in the mobile world. In this edition of Mobile Monday, Digital Turbine explores six trends to look out for in the mobile landscape this year, AdColony discusses time spent with apps on Android, and Fyber explains the…
-
Score Big With Your Super Bowl App-Ortunity
You’ve done everything you can to get into this position. You’re poised to accomplish all the yearly goals you’ve strived so hard to attain. Can you make that one last drive to put yourself over the top? No, we’re not talking to Patrick Mahomes. We’re talking to you – the UA QB – who also…
-
Mobile Monday: Bigger Ad Budgets, Gaming Apps Account for 13% of App Time, and Consolidation — Who’s Next?
Every week, Digital Turbine, AdColony, and Fyber are teaming up to give you the latest news and insights in the mobile world. In this edition of Mobile Monday, Digital Turbine explores the return of ad budgets and new campaign strategies, AdColony discusses mobile games’ continued growth in the new year, and Fyber explains Microsoft’s newest…
-
Mobile’s Evolving Gaming Experience
The overall gaming industry had already been growing steadily over the past several years, but 2020 brought on a massive push in the market. Gamers found themselves with more time on their hands and consequently spent more time (and money) on games on various platforms. Games continue to evolve, but where are the audiences now…
-
Under The Microscope: Mobile Gaming in Brazil
In the past year, the mobile gaming industry has seen exponential growth. This new love of mobile games is not going anywhere, and brands and advertisers have to take control of this amazing opportunity to reach global consumers. In order to better understand and reach specific consumer groups, advertisers must understand the unique behaviors and…
-
Under The Microscope: Mobile Gaming in Pakistan
Mobile gaming is increasing across users all over the world. That being said, interests and activities vary between those users in different countries and regions. Knowing what mobile gamers in Pakistan are interested in can help advertisers personalize their content to have the greatest impact. AdColony surveyed mobile gamers around the world to better understand…
-
App Revenue Optimization: Re-Engagement Wins Every Time
Ask anyone who has been in business for any length of time and they will tell you it’s often much cheaper and therefore more profitable to win the business of an existing client than to find a new one. This advice is incredibly relevant in the world of mobile commerce where the upfront investment in…
-
Mobile Gaming: Stay at Home and Flex Your Thumb Muscles
Mobile gaming was always a bit of an oxymoron. Even before the current shelter in place and self-quarantining measures were rolled out, it’s fair to say that many of us mobile gamers were far from mobile. So it’s perhaps with just a tiny hint of smugness that we can finally say while sitting on the…
-
COVID-19: Surge in Mental Health Wellness App Downloads
From homeschooling to those kitchen table business meetings via Zoom, and everything in-between, the smartphone has played a central role in keeping us educated, entertained, and productive in these unusual times. Life under lockdown can be pretty stressful but I can only imagine how much more stressful it would be if we didn’t have those…
-
Coronavirus Shifts Consumer Behavior Towards Mobile
As a bellwether of the wider economy, you could do a lot worse than look at the advertising industry. When things are going well, the money flies in. When things aren’t so good, purse strings definitely tighten. The ongoing, global COVID-19 pandemic is having a significant impact on advertising with a steep decline in ad…