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Mobile Monday: How Product Is Driving Streaming Video Consolidation
What’s the buzz in mobile this week? Jumpstart your week here: The streaming industry has transformed the way we live, offering audiences more entertainment options than ever. As the industry becomes more crowded, it’s natural for brands to fight harder to stay relevant. And one way to do that is to consolidate offerings. In our…
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Mobile Monday: 3 Reasons Why All Games Matter in Mobile Advertising
What’s the buzz in mobile this week? Jumpstart your week here: Which type of game is best to advertise in? Business of Apps recently showed that simulation games are the most effective, while hypercasual and puzzle games drive the most installs. But that doesn’t mean other types of games won’t also drive value. While the…
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Mobile Monday: Getting the “Max” Out of Streaming Video Apps
What’s the buzz in mobile this week? Jumpstart your week here: The long discussed marriage of HBO Max and Discovery+ is finally here! And while many add a name when they get married, Warner Bros. Discovery ultimately decided to lop off the letters “HBO” and rename the service simply “Max”. We discussed the upcoming marriage…