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Creative Showcase: Nerf Elite 2.0 Eaglepoint
Hasbro is a global play and entertainment company committed to delivering immersive brand experiences for global audiences through consumer products. Known worldwide for its toys and games, entertainment, and gaming; Hasbro wanted to drive awareness around Nerf Elite 2.0 Eaglepoint across Belgium and the Netherlands. By partnering with the Digital Turbine team, audiences were able…
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Anatomy of App Discovery Part 3: All App Categories “Days to 25” Metric, Ranked
Mobile advertising tends to happen during moments when consumers are engaged in other activities — at a pause in a game, reading content, browsing a feed. But consumers also are discovering new apps outside those moments — during phone set-up, changing screens, or organizing apps. Our 4 part series talks about these “outside the app”…
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Increasing User Engagement in 2018
Far and wide across the global economy, more and more businesses are recognizing the value of mobile apps as a core component of their digital strategies. With very tangible benefits in the areas of cost reduction, consumer value, and brand awareness, it is no surprise that the Google Play Store has over 3.6 million apps…