Topic: Monetization

  • Gogii Games sees 18% engagement rate and 380% revenue increase with DT Offer Wall

    Gogii Games sees 18% engagement rate and 380% revenue increase with DT Offer Wall

    THE OBJECTIVE Gogii’s games are characterized by a sophisticated game economy that lends itself well to both in-app purchases and rewarded ad formats. In an attempt to diversify ad revenue streams in a user-friendly manner, Gogii integrated a competitor’s Offer Wall, and while it was clear that the potential for revenue uplift was there, Gogii’s…

  • Playa Games sees continuous growth over 24 months with FairBid

    Playa Games sees continuous growth over 24 months with FairBid

    THE OBJECTIVE Playa Games first developed Shakes & Fidget in 2009 as a web based free to play game even before the meteoric rise in mobile gaming. Their midcore RPG with a major funny streak kept players engaged through hilarious 2D animation and witty dialogue, even as the game was adapted to be played cross…

  • Bagelcode exceeds D7 ROAS goals by 7X with DT Offer Wall

    Bagelcode exceeds D7 ROAS goals by 7X with DT Offer Wall

    THE OBJECTIVE Bagelcode focuses on D7 ROAS as its main KPI, followed by Install Rate and Retention. They wished to acquire engaged users who are likely to have a high LTV and would generate sustainable revenue and overall profitability. The Bagelcode team has experience running Offer Wall campaigns but needed an additional edge in using…