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IAP, Offer Wall, Rewarded video: How Mothership Marketing monetizes an audience of over 50M users in an award-winning RPG
COMPANY OVERVIEW Mothership is one of Europe’s leading full-service marketing agencies for digital culture. Whether it is Ad Monetization, Programmatic Media Buying, Creator Marketing or Talent Management, Mothership is at home in today’s digital world. THE CHALLENGE Mothership Marketing was challenged to improve ad experience and ad revenue in RPG title Shakes & Fidget developed…
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Rollic integrates Digital Turbine to entire game portfolio
COMPANY OVERVIEW Rollic believes in leaving a socially memorable trace to the future, games that everyone loves to play. Rollic is committed to producing massively scaling global titles while building a future-proof ecosystem in the gaming industry. THE CHALLENGE Increase competition and overall revenue across entire game portfolio without facing SDK bloat Solution must include support…
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Unico Studio frees up time to focus on Tricky Stories
COMPANY OVERVIEW Unico Studio is a game development studio with their games reaching millions of downloads globally. Unico Team strives to put their players’ spare time to the best use with unique games and addictive gameplay. THE CHALLENGE Find a partner that performs strongly across banners, interstitials, and rewarded video Integration that minimizes impact on…
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Gogii Games sees 18% engagement rate and 380% revenue increase with DT Offer Wall
THE OBJECTIVE Gogii’s games are characterized by a sophisticated game economy that lends itself well to both in-app purchases and rewarded ad formats. In an attempt to diversify ad revenue streams in a user-friendly manner, Gogii integrated a competitor’s Offer Wall, and while it was clear that the potential for revenue uplift was there, Gogii’s…
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Playa Games sees continuous growth over 24 months with FairBid
THE OBJECTIVE Playa Games first developed Shakes & Fidget in 2009 as a web based free to play game even before the meteoric rise in mobile gaming. Their midcore RPG with a major funny streak kept players engaged through hilarious 2D animation and witty dialogue, even as the game was adapted to be played cross…
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Bagelcode exceeds D7 ROAS goals by 7X with DT Offer Wall
THE OBJECTIVE Bagelcode focuses on D7 ROAS as its main KPI, followed by Install Rate and Retention. They wished to acquire engaged users who are likely to have a high LTV and would generate sustainable revenue and overall profitability. The Bagelcode team has experience running Offer Wall campaigns but needed an additional edge in using…