
Top Shopping App Grows Its App Users by 414%
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Results
414% ROI over the life of the campaign
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Geos
United States, EMEA, LATAM
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Devices
Mid-Level Android Devices
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Ad Unit
Dynamic Preload & Notifications
OVERVIEW
This top five fast-growing shopping app is vying to be the second or third, trillion-dollar-a-year marketplace using a combination of tech, advertising and discounting strategies. The app currently supports over one million merchant partners, 200 million products, and over 300 million users.
THE CHALLENGE
How to reach the right potential app users, at scale, and at a price point that fits with the marketing goals of this online discounted retailer. Knowing that their younger mobile saavy clientel engage with devices up to 10+ times per day, the company initiated a Dynamic Installs campaign across select devices.