Report Highlights Include:
- Secret 1: Preloads put your e-tail or e-delivery app on-device before the install frenzy ends.
- Secret 2: Preloads are a sweet spot for consumers that are in-market for e-tail and e-delivery
- Secret 3: Preloads target e-tail & e-delivery users who may no longer be active installers…
- Secret 4: …and may be seasoned phone users whose install rates have declined
- Secret 5: Preloads help e-tail & e-delivery apps target the highly desired millennial market
- Secret 6: Leading e-tail & e-delivery apps know that preloads not only give you prime real estate but provide prime advertising leading up to the first shopping trip.