Apple Privacy & Mobile Ads – The First Six Months

It’s no secret that in 2021, Apple continued to push its privacy practices even further, and the advertising industry has had to adapt as the world’s largest company sets its rules — But what actually happened? This report covers the basics and the results of the first six months of Apple’s IDFA changes with iOS 14.5 being live, and what led us to this point, as well as recommendations for continued success.

Topics include:

  • How We Got Here, How It Works – Apple Privacy Basics
  • Initial Impressions – The First 30 Days
  • Continued Industry Impacts
  • The impact of COVID-19 Delta on app installs and privacy
  • How SKAdNetwork and opt-ins actually work
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