Case Study: Keyword Blacklisting — A Changing Business Strategy

A well-known publisher with several social casino titles creates unique mobile gaming experiences that attract almost five million users across the globe per month. The company decided to adjust its monetization strategy based on changing business needs. Looking to gain rapid results, they partnered with Digital Turbine to assist them in reaching their goals.

Highlights include:

• 58% overall increase in eCPM
• 148% increase in earnings
• Month-on-month eCPM increases

About the Study
A successful publisher with several social casino titles on the Digital Turbine platform was using keyword blacklisting to limit ads exposed to its users. Working with the Digital Turbine Publisher Growth team, the publisher removed specific blacklisted keywords across a selection of apps over an experimental period. The data was compiled within AdColony’s network, where it was then anonymized and analyzed. The data was compiled within Digital Turbine’s AdColony network, where it was then anonymized and analyzed.