Case Study – User Acquisition with Faladdin & Adjust

Faladdin, the daily horoscope and tarot reading entertainment app, worked with Digital Turbine’s AdColony and our partner, global app marketing platform Adjust, who provided data accuracy for the app-install campaign to take the campaign to the next level.

Case Study Highlights

• About the Campaign
  • Faladdin wanted to deliver its exciting and unique technology experience to more new users and chose Digital Turbine and Adjust for their UA campaign, allowing users to get hands-on with the new fortune technology.
• How did the campaign work?
  • With the support of Adjust, Faladdin and AdColony were also able to optimize based on user sessions, daily and monthly active users, and post-install event data.
• Why does it work?
  • Faladdin tracked the events it considers the most important indicators of high-quality users for them.