Consumer Sentiment Survey 2021

The Digital Turbine AdColony 2021 Consumer Sentiment Survey provides insights into consumers’ mobile behaviors and preferences. Distributed via the AdColony platform to mobile users across the world, the survey asked 15 questions and received over 300 responses. Topics covered in the study include:

• Sentiment by app category
• Likelihood to interact with in-app ad types
• Ad acceptability by format
• Frequency of mobile gameplay
• Number of apps installed
• Respondent situation at time of survey