Mobile Gaming in EMEA & LATAM — 2021
So who are mobile gamers, exactly? It’s a question that has been incessantly asked not just in the gaming industry but also among advertisers looking to reach consumers in this channel. To get a definitive answer, Digital Turbine conducted a survey across EMEA & LATAM regions which includes 15 countries, and also, partnered with Nielsen for 9 countries to get to know mobile gamers closely about their mobile gaming behaviors, in-app advertising approaches, and sentiments.
Topics covered include:
- Demographics of mobile gamers
- Favorite gaming genres
- Reasons to play mobile games
- Interests in products and categories
- Remembering video ads
- Preferences for spending money on mobile games and rewarded video ads
Fill out the form to download the complete Mobile Gaming in EMEA & LATAM 2021 Report with insights from 25 countries!