Success Story: 1945 Air Force & User Acquisition
Digital Turbine is working with many global publishers extensively in order to reach users worldwide. Today, we’d like to introduce OneSoft – Falcon, the ASEAN top 5 game studio headquartered in Vietnam, and share tips on how they’re successfully acquiring users globally.
1945 Air Force: Airplane Shooting Games is one of the most popular arcade games. It is a masterpiece remake of the classic shooting arcade game with over 1M DAU, and it achieved the #2 ranking in install volume across ANZ & SEA in 2020. Since the arcade genre altogether, particularly shooting games, is extremely competitive in the market, OneSoft – Falcon wanted to increase their conversion rate and global volume, especially in tier 1 countries, while maintaining a good ROAS in general.
Success Story Highlights
- Ad Formats — Various ad formats were tested to increase the effectiveness of the campaign including 15/30sec video, AppStoreKit, overlay, guided install, playable ads, and more!
- Blacklisting/Whitelisting — Blacklisting the specific sources with low retention (hyper-casual) and whitelisting the sources with high ROAS (action)
- Localized Creatives — Rearranging the campaign structure by having multiple ad groups per campaign and matching the localized creatives to the right target audience