Summer 2017 Mobile Publishing Trends
How do publishers of the world’s top apps monetize and engage their users in a meaningful way that is effective & respects the user experience? To find out, AdColony surveyed today’s top-grossing app developers, and the results are in!
In This Report
- How today’s top publishers monetize their apps
- Revenue breakout by app type
- Which monetization methods are most effective
- How monetization affects the user experience
- What publishers are most excited about
- How gaming & non-gaming publishers differ
- How today’s top publishers engage their users
- What publishers look for in a user
- Which engagement methods are most effective
- …and more!
About the Study
The Summer 2017 Publishing Survey provides insights, benchmarks, and trends from the world’s top-grossing app developers, asking over 100 detailed questions and enjoying a 50% survey response rate.
Respondents primarily represented mobile game developers (90%), with a minority making non-gaming apps (18%). A small number (8%) represented mobile publisher who make both gaming & non-gaming apps.
The survey was distributed globally, with the most respondents in EMEA (40%), followed by 34% in North America, 22% in APAC, and 4% in LATAM.