The Big Game: Mobile Usage & Engagement Survey 2017

As millions of people across the United States prepare for Super Bowl LI this Sunday, so advertisers are ramping up. Whether they are finalizing their cross-screen campaigns to supplement their television buy or otherwise looking for additional ways to engage with viewers, there’s one important question: where will consumers’ eyes truly be during the game?

To answer, we surveyed over 900 consumers across the Digital Turbine AdColony platform to understand both their interest in the game and what they’ll be doing Sunday afternoon. Get the results now in our new study.

Topics include:

  • Restaurant and QSR visitation
  • Fast food purchase methods (delivery, drive-through, dine-in, or curbside pickup)
  • Favorite fast food chains
  • Consumer behavior of mobile gamers who frequently eat fast food
    • Brand interaction
    • Media and entertainment app usage
    • Types of healthcare & fitness apps used

About the Study

The survey was developed by AdColony and GWI and distributed online to mobile gamers. All figures in the study (unless noted otherwise) are drawn from GWI’s online research among U.S. internet users who are mobile gamers aged 16-64 via an online questionnaire. GWI only interviews respondents aged 16-64 and their figures are representative of the online populations of each market, not its total population. The survey garnered a total of 1,044 respondents in the U.S. over an eight-day period in Q2 2021.

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