Digital Turbine and Kochava: Advancing Our Commitment to Open, Interoperable Measurement

As advertising expands across on-device, in-app, and mobile web environments, marketers need more than fragmented signals. They need clarity they can trust. At Digital Turbine, our measurement approach has always centered on one principle: differentiated supply must be matched with transparent, interoperable validation.

That commitment is now strengthened by our participation in the Kochava Certified Partner Program, an important step in the ongoing evolution of our measurement ecosystem.

Our Measurement Approach: Built for Transparency

Digital Turbine’s measurement framework is designed to give brands flexibility in how they validate and optimize performance across the funnel. Today, that includes:

• First-party measurement solutions, including brand lift and engagement insights
• Third-party verification and attention partners to provide independent validation
• Interoperability with leading MMPs, ensuring consistent attribution across media investments

Together, these capabilities enable marketers to evaluate performance holistically across our on-device and in-app footprint with confidence.

How Joining the Kochava Certified Partner Program Powers This Commitment

At Digital Turbine, our approach to measurement is rooted in openness, flexibility, and continuous innovation. Joining the Kochava Certified Partner Program is a natural extension of that commitment.

By combining Kochava’s measurement with Digital Turbine’s unique on-device powered inventory, brands can now connect programmatic traffic to mobile web measurement more seamlessly than ever. The result is a clearer view of campaign effectiveness and new opportunities to optimize performance across environments. 

Leveraging Kochava, brands can track programmatic in-app ads through to mobile web activity, helping close the gap between engagement and outcomes.

This partnership builds on the measurement foundation already in place, enhancing how brands access, validate, and act on performance insights across our differentiated supply.

What This Means for You

For our clients and partners, the impact is clear:

• Clear, direct insight into web conversions. See exactly how your in-app ads drive mobile web outcomes by connecting programmatic activity to real conversion performance.
• Expanded reach without sacrificing performance. Tap into unique on-device powered inventory while maintaining the scale and results you’ve always relied on.
• Trusted validation and transparency. Gain independent measurement that verifies your impact so your scale and performance are not just strong, they are proven.

Continuous Progress, Not a Single Milestone

Joining the Kochava Certified Partner Program reflects how we think about innovation: a continuous process of improving how marketers measure and understand performance.

As the ecosystem evolves, the expectation is clear: measurement should be open, validation independent and performance clear and transparent.

We are proud to keep strengthening our measurement ecosystem, expanding interoperability, and helping brands grow with confidence.