Mobile Marketing

Apple Brand Loyalty Declines in Favor of Android Devices
Back to School with a Smartphone
Back to School – It’s Like the Holidays Come Early
Top Game Developer Enjoys 7x Lift in Conversion Rates with SingleTap™ Installs
App Distribution: Alternative Routes to Market for Android Developers
Digital Turbine’s Secret Sauce: Reaching New Users at Scale
Mexico: An Economy of Scale Beyond the BRICS
Smart Travel Apps for a Mobile Generation
SingleTap™ Installs – Breaking Down the Barriers to App Engagement

Engineering Blog (archive)

App Downloads During the Holidays: Winners and Losers
The Indian Smartphone Market – Already Big but with Plenty of Room for Growth
The Black Friday Smartphone Sales Frenzy
Smartphone Apps Take the Risk Out of Insurance
Digital Turbine Gets Mobile – All Roads Lead to California and Onwards to Argentina
Will Epic Games Change The Way Smartphone Users Download Apps?
Back to School With a New Smartphone
GDPR Compliance for App Developers
Will EU Ruling Against Google Level The Playing Field for App Developers?
Fortnite: The Battle Royale Against Malware
Increasing User Engagement in 2018
Catering for App Users: Best Practices in the Food and Beverage Industries
Reader’s Choice
AppsFlyer Performance Index (2026 Edition) recognizes DT’s gains in Android gaming and top-five non-gaming performance
DT at Advertising Week New York 2026: Planning around moments puts mobile in focus

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