Mobile Marketing

Great Apps Come In Small Packages
App Usage through the Ages – Targeting Older, More Lucrative Users
The Smartphone: The Millennial in Your Pocket
Why Daily Active Users (DAU) Is So Important For App Developers
Battle of the Sexes: App Use Differences Between Men and Women
App Developers: Are You Using All of the Best Advertising Channels Available to You?
Hit All The Best Advertising Channels Through Mobile Ads
Mobile Takes Over Back to School Shopping
Native Advertising – A Brief History & How it Found a New Home on Mobile

Engineering Blog (archive)

Why Top Brands Are Moving To An App First Strategy
Mobile Marketing for Multiple Types of Diversity
Mobile User Expansion in Latin America and India
Mobile Commerce Best Practices
Will you join us at Mobile World Congress?
A Case Study In User Acquisition: Walmart App vs. Amazon App
Moving Past The Facebook/Google Duopoly
Mobile Marketing Trends 2017
Holiday Mobile Shopping Habits
E-Commerce Shifts Focus to Mobile
Cyber Monday 2016: A Day for the Record Books
Smartphone Purchasing over the Holiday Season
Reader’s Choice
AppsFlyer Performance Index (2026 Edition) recognizes DT’s gains in Android gaming and top-five non-gaming performance
DT at Advertising Week New York 2026: Planning around moments puts mobile in focus

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