Mobile Marketing

Great Apps Come In Small Packages
App Usage through the Ages – Targeting Older, More Lucrative Users
The Smartphone: The Millennial in Your Pocket
Why Daily Active Users (DAU) Is So Important For App Developers
Battle of the Sexes: App Use Differences Between Men and Women
App Developers: Are You Using All of the Best Advertising Channels Available to You?
Hit All The Best Advertising Channels Through Mobile Ads
Mobile Takes Over Back to School Shopping
Native Advertising – A Brief History & How it Found a New Home on Mobile

Engineering Blog (archive)

Millennial Mobile Behavior
2016 Mobile Purchasing Trends and Black Friday Expectations
AMP Implications for Content Development and Ad Serving
Top 4 Reasons to Seize the Mobile Opportunity in India
How Mobile Moves the Election
How Apps are Changing Politics
Mobile Ad Spend Around the World
5 Best Practices in 2016 for App Store Optimization
Five Essential Apps for College Students
4 Ways to Recognize a Good Mobile Tracking Partner
4 Ways to Monitor & Manage Mobile Ad Fraud
6 Lessons Marketers Can Learn from the Pokémon Go Craze
Reader’s Choice
AppsFlyer Performance Index (2026 Edition) recognizes DT’s gains in Android gaming and top-five non-gaming performance
DT at Advertising Week New York 2026: Planning around moments puts mobile in focus

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