Mobile Marketing

Great Apps Come In Small Packages
App Usage through the Ages – Targeting Older, More Lucrative Users
The Smartphone: The Millennial in Your Pocket
Why Daily Active Users (DAU) Is So Important For App Developers
Battle of the Sexes: App Use Differences Between Men and Women
App Developers: Are You Using All of the Best Advertising Channels Available to You?
Hit All The Best Advertising Channels Through Mobile Ads
Mobile Takes Over Back to School Shopping
Native Advertising – A Brief History & How it Found a New Home on Mobile

Engineering Blog (archive)

Black Friday: Mobile Taking The Lead
Adtech: New York Recap
Mobile Holiday Shopping Expected to Surpass Desktop in 2015
Black Friday Isn't Going Anywhere
Geo-Targeting: Not Spooky, Just Efficient
With Holidays Nearing, Expect Mobile Shopping
Consider Paid App Install Ads
4 Potential Nails in your Mobile Marketing Coffin
App Discovery & Engagement Provide Challenges, Opportunities
Reader’s Choice
AppsFlyer Performance Index (2026 Edition) recognizes DT’s gains in Android gaming and top-five non-gaming performance
DT at Advertising Week New York 2026: Planning around moments puts mobile in focus

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