Mobile Marketing

Great Apps Come In Small Packages
App Usage through the Ages – Targeting Older, More Lucrative Users
The Smartphone: The Millennial in Your Pocket
Why Daily Active Users (DAU) Is So Important For App Developers
Battle of the Sexes: App Use Differences Between Men and Women
App Developers: Are You Using All of the Best Advertising Channels Available to You?
Hit All The Best Advertising Channels Through Mobile Ads
Mobile Takes Over Back to School Shopping
Native Advertising – A Brief History & How it Found a New Home on Mobile

Engineering Blog (archive)

Your Ultimate Checklist For Ultimate User Growth This Holiday Season
Tear Down These Walled Gardens
Creative Showcase: Johnson & Johnson
Under The Microscope: Mobile Gaming in South Africa
Mobile’s Evolving Gaming Experience
Under The Microscope: Mobile Gaming in Brazil
3 Reasons Why We’re Psyched About AppsFlyer’s Performance Index
Gaming Publishers & Preloads: Next Level of Discovery
Martech Podcast Part 2: Gearing Up For 5G
Martech Podcast Part 1: The Direct to Device Advantage
The 4 App Categories That Are Winning The New Device “App”-Alanche
You’d Be Nuts to Not Market Your App In Brazil
Reader’s Choice
AppsFlyer Performance Index (2026 Edition) recognizes DT’s gains in Android gaming and top-five non-gaming performance
DT at Advertising Week New York 2026: Planning around moments puts mobile in focus

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