Mobile Marketing

A True Win/ Win? Here’s why: Digital Turbine Acquires Mobile Posse
Shortening the Customer Journey: Google Play vs SingleTap™ Installs
Last Christmas – I Gave Google Play My Marketing Budget
Rewarded Video, Playable, Banner – Which Ad Format is Best for You?
Six New Year’s Resolutions for App Marketers
Big in Brazil: The Apps that are taking Latin America’s Biggest Market by Storm
Mexico: The Big Name Apps Driving this LATAM Powerhouse
4 Ways to Improve App Promotion Campaigns
How Do You Compete Against an Omnipresent Brand like Amazon?

Engineering Blog

Q1 2018 - Global App Store Data Review
Where is Mobile at SXSW?
Why Legacy Retail Brands Must Adopt a More Robust App-Based Strategy
The Rising Cost of Smartphones Creates a Burgeoning Second-Hand Market
What Turns a Good Idea into an Awesome App?
Great Apps Come In Small Packages
App Usage through the Ages – Targeting Older, More Lucrative Users
The Smartphone: The Millennial in Your Pocket
Why Daily Active Users (DAU) Is So Important For App Developers
Battle of the Sexes: App Use Differences Between Men and Women
App Developers: Are You Using All of the Best Advertising Channels Available to You?
Hit All The Best Advertising Channels Through Mobile Ads
Reader’s Choice
One platform. Full focus.
The Mobile Ecosystem Is Changing. So Are We.

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