User Acquisition

Creative Showcase: Bear Brand
Anatomy of App Discovery Part 4: Rethinking Your App Discovery Investment
The Power of The Preload
Anatomy of App Discovery Part 3: All App Categories "Days to 25" Metric, Ranked
Anatomy of App Discovery Part 2: The Days to 25 Metric and “Fast Discovered” Apps
Anatomy of App Discovery Part 1: The Evolution of “Lean-Back” Discovery
Now is the Time to Leverage Web Traffic for App UA
Success Story: 1945 Air Force & User Acquisition
Here’s why Virtual Currency Sales should be a core part of your Offer Wall Strategy

Engineering Blog (archive)

Success Story: Papaya Gaming - Solitaire Cash & Bubble Cash
App Install Marketers Adapt to New Challenges — Survey Results
3 Things About Discovery-Based Advertising
Creative Showcase: Bear Brand
Anatomy of App Discovery Part 4: Rethinking Your App Discovery Investment
The Power of The Preload
Anatomy of App Discovery Part 3: All App Categories "Days to 25" Metric, Ranked
Anatomy of App Discovery Part 2: The Days to 25 Metric and “Fast Discovered” Apps
Anatomy of App Discovery Part 1: The Evolution of “Lean-Back” Discovery
Now is the Time to Leverage Web Traffic for App UA
Success Story: 1945 Air Force & User Acquisition
Here’s why Virtual Currency Sales should be a core part of your Offer Wall Strategy
Reader’s Choice
AppsFlyer Performance Index (2026 Edition) recognizes DT’s gains in Android gaming and top-five non-gaming performance
DT at Advertising Week New York 2026: Planning around moments puts mobile in focus

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