The Best Damn Demand-Side Technology In All The Land

Nov 04, 2021
By: Ravi Pimplaskar

There’s nothing like independent validation. We were thrilled to have our DSP win Best Demand-Side Technology at the 2021 AdExchanger Awards last week. The AdExchanger Awards is the most recent acknowledgment of how our DSP is improving the mobile advertising experience for consumers, advertisers, and publishers alike. 

“The recipients of the ‘AdExchanger Awards’ not only represent the advertising and marketing community’s best and finest, but their outstanding work demonstrates the progress made collectively as an industry this past year,” said John Ebbert, publisher and CEO of AdExchanger.  “AdExchanger is pleased to honor their accomplishments with these awards, which signify the utmost level of distinction in digital marketing.”

Typical DSPs largely are the same – with the same supply, same experiences, and same black box optimization and data. Digital Turbine’s DSP truly differentiates itself through supply, data transparency, and the SingleTap experience. As a result of our recent acquisitions of Appreciate, AdColony, and Fyber, our data supply simply cannot be found anywhere else. We use the insight gained from our footprint of more than 750 million Android devices to accelerate campaign results right from day one. We also make campaign data transparent to each one of our clients – offering unparalleled insight into campaign performance by publisher, exchange, bid prices, ad formats, and more,

“It’s great to be recognized by AdExchanger as the best Demand Side Technology in 2021,” said Mike Ng, Digital Turbine’s Chief Revenue Officer. “Our whole team is dedicated to creating a technology that directly answers the challenges faced by mobile advertisers. We’re pleased that our customers are thrilled that we’ve been able to give them solutions that solve many of the problems seen with other DSPs today – black box pricing, undifferentiated supply, and lack of data transparency. The topping on the cake is it all comes with an unmatched user experience. This award is truly an honor and stamp of validation to our efforts.”

To put it simply: our DSP is an offer that advertisers cannot refuse. We bring to the table unique supply insights, industry-leading transparency, and a proprietary SingleTap™ app install experience. Along with a flexible service model, our newly combined DSP is already ten steps ahead of the industry. And we’re over the moon that AdExchanger noticed.

By Ravi Pimplaskar
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