Christmas in July: Prime Time to Drive Holiday Sales

Jul 10, 2023
By: Jean Ortiz-Luis

What’s the buzz in mobile this week? Jumpstart your week here:

Prime Day this week may SEEM like Christmas in July, but it’s also a signal that it’s PRIME time for retailers to consider their holiday advertising strategy – including those Black Friday and Cyber Monday deals. At DT, we know that planning for the holidays starts early for mobile advertisers. And Prime Day might offer some tips on building that strategy:

Find That Holiday Magic

Take note of what got your audience to take action! Prime Day is a training ground for the battle for attention that is Black Friday and Cyber Monday. Whether it’s a gamified ad or a wishlist, there are many interactive elements that can be incorporated especially within in-app ads. 

Jingle All The Way

In 2022, 44% of online purchases made on Black Friday were carried out on smart phones. Online retailers should update their apps and mobile sites accordingly to ensure the purchase process is as smooth and easy as a sleigh ride.

Get Your List, Check it Twice

The best part of Prime Day is that it’s a valuable learning opportunity for what consumers are looking for. Last year, 50% of Black Friday shoppers expected ads with relevant offers. Leverage Prime Day campaign results to find enticing deals that will drive conversions for the holidays.

While summer vacations and summer camp might be at the top of our minds, advertisers should already be thinking about their holiday wishlists. And Prime Day might just be the perfect opportunity to get in that holiday spirit! 

Looking for more insights to get you ready for the holiday shopping season? Stay tuned for more Christmas in July posts!

By Jean Ortiz-Luis
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