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Mobile Marketing

Mobile World Congress 2016 Recap

Below you can find three specific developments that caught our attention and stole the show.

Phones, phones, phones

It’s no surprise that the reveal of new smartphones was the biggest theme of the week. Whether it be Samsung releasing the S7 or LG with the G5 (pictured below), there was a concerted effort to put new products at the top of the minds of their consumers. With sleeker designs and accessories, new devices have become even more versatile. Click here for a great read on how smartphones are still big in the mobile space!

Virtual Reality picking up momentum

You know that virtual reality (VR) has become the hot topic when Samsung intentionally announces their new VR accessories ahead of the release of the S7. For only $71.99 you can purchase the Samsung Gear VR headset. This article explains how you can enjoy this new technology. HTC also announced a very compelling competitor with its HTC Vive VR. While the overwhelming majority of individuals enjoy demonstrations of virtual reality, the practical use in day-to-day activities is still to be realized.

Take a look at this thrilling VR simulation:

5G & driverless cars pave the way for Internet of Things thinking

The Internet of Things (IoT) is a concept that has slowly but surely taken a larger foothold at MWC. We’ve seen the event transition from a more narrow mobile device focus, to one that focuses more on integrations, add-ons, and connectivity between devices and content.  As mobile content and connectivity continue to evolve, the IoT has become a big topic of conversation – with 5G and connected, driverless cars stealing the show. Here’s a preview of what to expect coming out of MWC:

Each year, Mobile World Congress brings the most innovative mobile minds together. If we’ve learned anything this week, it’s that the future looks bright. While the pace of smartphone advancements are slowing, growth in other connected areas has expanded to fill the void.

Marissa Camilli

By Marissa Delisle

Marketing Specialist

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