What’s the buzz in mobile this week? Jumpstart your week here:

Is Your App Ready for The Holidays?

Black Friday and Cyber Monday are right around the corner. Shopping apps are jumping in visits giving brands an opportunity to pull in new customers – not just for the holiday season, but potentially for life. With 46% of shoppers using smartphones for online purchases, apps need to be friction-free and easy to use for brands to cash in. According to data, 70% of shoppers prefer buying in-app because of easy ordering and payments. 

One of the HOTTEST shopping segments is the Gen Z audience. A recent Q&A in Street Fight shows us how to really take advantage of the Gen Z audience. Prominent on the list? Give them deals! The Gen Z audience is BIG on affordability, and pairing promotions with hashtags and celebrity influencers is a great way to appeal to them. 

Looking to up your mobile savviness for the holidays? Stay tuned for more tips and insights this week on the Digital Turbine blog!