Mobile Monday: Holiday Shopping Ther-APP-y

Nov 28, 2022
By: Jean Ortiz-Luis

What’s the buzz in mobile this week? Jumpstart your week here:

Black Friday has already come and gone and shoppers were eager as ever to catch online deals. Consumers spent a record $9.12 billion online shopping during Black Friday this year despite inflation and a return to in-store shopping. While the biggest shopping days are ending soon — get those Cyber Monday deals today! — there is still time to catch shoppers leading up to the end-of-year holidays. Here are some tips to keep your brand’s holiday sales going:

Upgrade Your App

Online shoppers are looking for convenience and apps can give it to them. Data shows that 29% of holiday shoppers prefer to buy in-app so make sure your app is user-friendly and has an easy payment process.

Offer App-Exclusive Deals

When asked what they are looking for in mobile ads, 58% of holiday shoppers said they expect coupons and discounts. In-app deals will provide users with exclusive offers and incentivize them to keep coming back even after the holiday season.

Stay Relevant

Want to get direct sales out of your mobile ads? Be contextually relevant! 42% of holiday shoppers would likely purchase directly from an ad if it was relevant to them. Fine-tune your messaging to ensure you’re getting consumers’ attention and sales.

Looking for more insights on holiday shoppers around the world? Check out Digital Turbine’s Holiday Shopping Research from 14 countries in North America, EMEA and LATAM!

By Jean Ortiz-Luis
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