Mobile Monday: Spotify in Gaming and Mobile Taking 51% of Global Gaming Market

May 09, 2022
By: Ravi Pimplaskar

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, we’re covering Spotify’s launch into gaming with Spotify Island in Roblox and the growth of the global gaming market. Learn all about these stories in this week’s Mobile Monday!

Spotify Island — the Latest Branded Content in Gaming

Looking to expand its audience base and increase engagement with consumers, Spotify has launched its own virtual, interactive experience within Roblox, called Spotify Island. Spotify is joining many other brands that have looked to gaming and Roblox to increase user reach but is the first music-streaming site to do so. 

Within the island, consumers can engage with artists’ music, create their own beats and music through a tool called “Soundtrap,” and even buy virtual merchandise from their favorite artists. This space is a win-win for all parties involved as it allows Spotify to reach more users, artists to increase revenue streams, and consumers to engage more with the music they love and experiment with creating their own work. 

Spotify is one of the many brands that is continuing to work to meet consumers where they are, which is in gaming. Consumers of all ages and demographics are interested in playing games and use this activity for fun and connection, making it the perfect place to create branded content and tools that can enhance game play and engagement. If brands are looking to increase engagement and reach more consumers in 2022, they need not look further than gaming.

Gaming is Hitting Records — and Mobile Gaming is at the Forefront 

The global gaming market is not stopping — and the new Newzoo numbers released predict it will reach $203.1 billion via consumer spending (+5.4% year on year) — a new record. The revenue numbers are also driven by a growth in player numbers — set to hit a new record with 3.09 billion players by the end of the year.

Mobile Will Account for 51% of the Global Gaming Market

And mobile? It’s at the top! Mobile game revenues will pass the 100-billion-dollar mark for the first time in 2022 — growing +5.1% year-on-year to $103.5 billion. It is important to know that the annual expected rise is lower than the 2020 and 2021 growth numbers, where the pandemic drove a surge in mobile gamers that is keeping a strong momentum, but not surpassing that surge. 

The US will marginally overtake the Chinese market in terms of overall gaming revenue, generating $50.5 billion compared to China’s $50.2 billion — mostly attributed to Chinese regulation on new game releases and time spent on games by younger Chinese players. 

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About AdColony
AdColony, part of Digital Turbine’s leading independent mobile growth and monetization platform, helps brands, agencies, and apps expand their reach and results with the power of mobile. AdColony is known globally for its award-winning video advertising marketplace, with ad engagement innovations like Instant-Play™, Aurora™ HD Video, Playables, and more. Looking for more insights on apps and mobile games? Find out more on their blog!

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By Ravi Pimplaskar
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