Mobile Monday: What We See in 2023

Jan 09, 2023
By: Jean Ortiz-Luis

What’s the buzz in mobile this week? Jumpstart your week here:

Privacy crackdowns, mergers and acquisitions, and global economic slowdowns. That was SO 2022. Will it be more of the same this year?

Our thought leaders are making their predictions for 2023. Let’s take a look at what their crystal Turbines are saying:

Matt Tubergen 
EVP Global Partnerships & Corporate Development

The Clock Won’t Strike Midnight on TikTok

“TikTok … will continue to win in terms of mindshare, power, and distribution. We’ve seen very few lean-in experiences get this big.”

Matt told Street Fight Tik Tok’s size and scale will continue to be no match for other platforms who once ruled the ad market.

Kevin McGuire
Chief Product Officer

Resolve to Stick to Fundamentals…

“Marketers should maintain a steady focus on problem solving, execution, delivering results and solid relationships.”

Kevin told AppsFlyer that sticking to key fundamentals will help navigate murky economic conditions.

Michael Wong
SVP Global Sales

… And Get Back to The Basics

“Story-based creative, delivered in a way that demands and achieves attention, carries far more weight now than ever before.”

Also in AppsFlyer, Michael asserted brands need to get back to their creative chops to prioritize attention over views.

Ben Holmes
VP Performance Revenue

Walled Gardens Turn Over a New Leaf… Sort Of

“As that access to Google expands for those players, the smaller companies are going to have an increasingly harder time getting their footing in the ecosystem.”

Ben predicted to Aarki that while Google’s marketing ecosystem will be made available, only the largest will gain access.

Itai Cohen
SVP Marketing & Strategy

The Big Apple Won’t Drop

“History shows that Apple can still iterate and tighten technological enforcement.”

In Business Insider, Itai said that Apple will continue to adapt and stay one step in front of others. 

By Jean Ortiz-Luis
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