BIGO Ads is Now Available on DT FairBid

Jan 24, 2024
By: Maria Ershova

We’re thrilled to announce the integration of BIGO Ads into DT FairBid mediation. What does it mean to our publishers? 

New Demand Opportunities

Our latest integration injects a surge of fresh demand into our mediation platform. This means increased revenue potential for app developers as they tap into a wider pool of advertisers, enhancing fill rates and performance with the brand and performance campaigns across all formats – Interstitials, Rewarded, and Banners.

Global Reach, Region Impact

With a global perspective and a specific focus on the American, EMEA, and Southeast Asian markets, BIGO Ads enhances your demand diversity by providing regional depth. Publishers can now access region-specific campaigns, elevating ad experience and unlocking a new wave of engagement and revenue from the top regional advertisers.

Waterfall Integration with Bidder Coming Later This Year

While the shift to bidding continues, publishers prefer using a hybrid monetization model. Now BIGO Ads demand is available within a waterfall setup on DT FairBid, with their bidder SDK integration coming soon.

Welcome, BIGO Ads! Stay tuned for more DT FairBid integrations this year.

By Maria Ershova
Read more by this author