Our DT Offer Wall monetization tool reaches over 10 million users monthly around the globe, and it’s crucial for publishers and advertisers to have this ad unit be a native speaker to all of them. In this post, we’ll give you an overview of how to make sure all of your app users see the same value in Offer Wall when you are a publisher and what to do to make your offers work in different geos.
For Publishers: Publishers Can Now Tailor Offer Wall to Different Geos
First, let’s look at the localization of Offer Wall similar to how you might look at an ad exchange “network,” where different advertisers set bids for differing geos. Customizing virtual currency exchange rates for differing countries allows publishers to adjust the Offer Wall experience and drive user engagement in emerging or enticing markets. Exchange rates per country are now available to all our publishers, balancing advertiser bids better for users in any country or region across the globe.
For Advertisers: A User-centric Approach for UA in Offer Wall
There are some pro-tips for getting the most out of Offer Wall with these new capabilities:
- Speak your users’ language!: Let your offers speak your future users’ language from the very beginning. Our Offer Wall self-served dashboard allows advertisers to translate their campaigns to multiple languages and set up the countries they want to target with each localization.
- Adjust bidding to geos: To maximize an Offer Wall campaign’s performance potential in different geos, our advertisers can use micro-bidding when targeting different countries. By setting different bids country by country or for country groups (such as DACH, EMEA, LATAM, etc.), your offers will be more effective at bringing high-quality users from various regions. Micro-bidding ensures that your bids make your offers rewarding for all the users and provides a higher ranking of your campaigns in different countries and higher user engagement resulting in increased conversions.
Ready to get started with DT Offer Wall, fully customized to your needs? Let us know, and we’ll be in touch to get you started on opt-in ad experiences users will love.
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