Here’s why Virtual Currency Sales should be a core part of your Offer Wall Strategy
If Virtual Currency Sales are not part of your Offer Wall strategy, you might be missing out on major revenue opportunities.
Game developers are monetizing users by turning to the Offer Wall to gain incremental revenue streams, while advertisers are benefiting from acquiring high-quality users at scale. To help further maximize the performance, developers are participating in Virtual Currency Sales (AKA “VCS”).
How does a Virtual Currency Sale work?
When a user engages with the Offer Wall, they are presented with a range of offers from advertisers that they can complete and receive a reward for in return. The VCS is a limited-time event, a “special offer”, aimed at boosting performance for publishers and advertisers alike – allowing users to earn more virtual currency for completing the same offers, at least doubling the reward. Offer Wall publishers enjoy more than 80% revenue and eCPMs increase, as users become more incentivized to complete offers, enjoying higher rewards.
How does a Virtual Currency Sale ramp up a publisher’s Offer Wall?
Higher in-app rewards create a stronger incentive for users to engage with DT Offer Wall and complete high-paying offers. Through currency sales, developers can entice a large pool of unique users to engage with ads on the Offer Wall and earn double rewards than usual. This also provides a great opportunity for developers to re-engage inactive users.
At Digital Turbine, we run VCS sales at least once a month, during seasonal traffic peaks, such as holiday weekends, ensuring that both publishers and advertisers can enjoy maximum impact. Capitalizing on high traffic, the sales see regular spikes in more than 59% ARPDAU, as compared to an average week, throughout the year.
Pro tip: By using the DT Offer Wall Placements feature, game developers can set up multiple Offer Wall experiences within the same app. Developers can also customize their UI to maximize visibility to the sale and include diverse placement opportunities for users to engage with – which compliments a publisher’s monetization strategy (here’s how you can do that).
How can an advertiser join a VCS and optimize CPE campaigns?
Advertisers can automatically participate in the VCS without having to sign up. Digital Turbine publishes the participating apps in each VCS, coupled with its top geos. By participating in a VCS, advertisers can add more bids in the participating apps, according to the recommended geos, and diversify their bids in an intuitive way. By leveraging a VCS, advertisers can see offer installs as high as 79%, as compared to an average week. Additionally, the Cost Per Engagement (CPE) model enables advertisers to pay only for users who completed specific events that they consider to be valuable.
In a nutshell
VCSs are a win-win-win ad unit for publishers and advertisers – all while users benefit from them. Offer Wall publishers enjoy the incremental revenue stream and retention, while advertisers acquire high-quality users in a cost-effective way. Users can extend their playtime while progressing faster in their games, winning extra rewards. Our data shows that VCSs, executed well, can be a high-performing app monetization strategy that integrates well with in-app events – as well as a standalone tactic.
If you’d like to optimize a virtual currency sale in your app, reach out to your Account Manager to get started
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