In-app ads are exactly how they sound. They are advertisements that are displayed to users while they are in-app, or for better words, using an app. App developers and marketers use in-app ads to advertise new or current products and to monetize that specific app. Mobile phone users and the time they spend on their mobile phone each day is steadily increasing. This is creating opportunities for companies to create more value by providing information about products, filling the need of their customers. What this infographic will explain is the rise of smartphones and mobile phone apps, while showing how in-app ads can be beneficial for both a company and consumer.