Will Mobile World Congress Reboot Mobile Device Sales?
Smartphone sales have had a tough time of
it recently. More expensive devices, changes in the way people buy phones, and
near market saturation have resulted in people keeping hold of their devices
for much longer than manufacturers would like. However, there is light at the
end of the tunnel with many experts predicting the “smartphone
sales recession” could be over in a matter of weeks.
All eyes are on the mobile industry’s
flagship event, Mobile World Congress (MWC), which is hosted in Barcelona and
opens on February 25th.
of New Smartphones
According to media
reports, dozens of new smartphones will be launched to coincide with
the event, and some of them might be very different from anything we have ever
Could the Mobile World Congress 2019 be the
start of a whole new era in smartphone innovation?
Samsung, the world’s most successful device
manufacturer, will be launching three new devices in the run-up to the event.
S10e, the S10, and the S10+ will be big, powerful and bristling with cameras –
so not too much to get excited about but there are also high hopes for a
glimpse of the companies soon to be launched (this side of summer) foldable
The Chinese manufacturer is
also rumored to have a foldable device which many execs at the company will be
hoping might deflect some of the negative news the company has been receiving
in recent months.
Whether foldable devices are
the future of smartphone design remains to be seen, but if they catch the
public’s attention, it’ll be the most prominent design shake-up in well over a
decade. Let’s face facts, most smartphones, no matter how innovative, don’t
look too different from the devices in our pockets a decade ago.
LG (like Samsung, another
South Korean smartphone powerhouse) will apparently be sticking with tried and
tested designs with the launch of the LG G8 ThinQ – but don’t let appearances
put you off. While the phone looks the same as virtually every other device,
it’s screen packs a real punch.
The G8 features an OLED
screen that doubles as an amplifier. For music lovers, film fans and gamers,
this might be a real opportunity to buy a truly immersive entertainment system.
With entertainment being at the top of many smartphone owners priorities this
could prove to be an innovative move. Consider how many times you might have
heard someone complaining about the “tinny” sound coming from their smartphone
speaker as opposed to wondering why their device doesn’t fold in half.
Xiaomi, Oppo, and Lenovo
Xiaomi, Oppo, and Lenovo are also betting big on
foldable devices. While these devices are all at an early stage – we might just
get a glimpse at the show. If nothing else,
it’ll be interesting to see how Lenovo can justify a $1,500 price tag on their
soon to be launched foldable Razr device.
Nokia, Sony, and Energizer
Nokia and Sony will be
optimizing your selfies with new multiple camera devices. The Nokia 9 PureView which
will hopefully get an airing at the show is rumored to have five rear cameras
which put Sony’s Xperia XZ4 to shame with only three.
Then there’s Energizer, who
might be a new name to you but will certainly be making a lot of noise at this
year’s event by launch 26 new devices, one with a dual
pop-up selfie camera – promising to deliver the highest quality “duck-faced”
Congress wouldn’t be the same without the Digital Turbine team, and we’ll be
attending in force.
You can find us
on Stand D51 in Hall 8.1.
Want to avoid
the crowds? Contact us today to book a meeting with one of the app marketing or
device monetization experts today.