Q&A Webinar Follow Up: How Mobile Carriers are Changing the Game

Dec 28, 2015
By: Marissa Camilli

During the webinar, we allowed for a time to ask questions; however, we were unable to address them all during the allotted time. We sat back down with Matt and have addressed the questions we received in the time following the webinar.

What is the best way you would recommend testing dynamic preloads to make sure that these audiences back out for developers?

A: We advise that app developers pick three or four target segments based on their targeted users, age, gender, household income as well as technical preferences such as price point and run that for 15-30 days.

How does the installation about the apps work during dynamic preloads? Is it transparent to the user?

A: Applications are installed at the time of activation and show up like a traditional preloaded app in a tray. The installation process is as transparent as any other application installed from the Google Play Store. Additionally, the user can delete the application if he or she chooses.

Who is the carrier that can do the setup wizard dashboard recommendation?

A:  AT&T for Tier 1. A number of carriers have yet to announce.

A number of examples are for Android, what are you seeing for iOS?

A: Currently, we do have live applications for our carrier products on iOS. However, we are continuing to work on solutions for iOS devices for carrier products. Also, our advertiser and publisher business does work with iOS for traditional user acquisition.

Do you partner with Telstra and/or Optus in Australia?

A: Yes, we do have partnerships with Telstra and Optus in Australia. However, I would advise that inventory can change depending on the carrier.

Are app tray preloads dynamic? Can they be removed by the user’s app tray?

A: Yes, app tray preloads are dynamic. The application cannot be deleted by the Ignite technology, but it can be deleted by the user. Once apps are preloaded, they are static throughout the life cycle of the device.

Some partners are known to spend millions of dollars, do these partners see fatigue in their placements?

A: This is what is great about preload inventory. We are working with brand new devices so we won’t see fatigue. Fortunately, preloads happen at the time of authentication. For example, placements on Facebook will see fatigue because they have a fixed amount of inventory.

Do dynamic preloads typically work on a CPI model?

A: Yes, but they are open for select advertisers. However, most advertisers will buy on a cost per preload (CPP) basis.

What budget range do you need to be able to get involved in app preloads?

A: We suggest having $50,000 as an initial start.

Could this be managed programmatically? What would be the SLA for taking a campaign off?

A: There is a 48 hour clause for all campaigns. If necessary, we can throttle traffic on a cost per preload basis.

In the widgets and setup wizards, are all apps sponsored? 

A: The majority of placements are sponsored and we do have select carriers who do provide recommendations.

If you’d like more information on our preload technology, check out our website at Also, if you didn’t get to see the webinar you can find a link for it here!

Marissa Camilli
By Marissa Camilli
Read more by this author