Programmatic Advertising: The New Strategy for Mobile Marketers
Last year, programmatic advertising accounted for 1/3 of all mobile ad spending. While spending tendencies have increased, programmatic advertising complexities are still relatively unknown.
87% of marketers are enjoying great return through programmatic ads compared to traditional media buying (Media Post): Programmatic ad buying has evolved tremendously since 2013. Mobile Marketers have increased the budgets allocated to programmatic seven fold in the past three years. Unlike traditional ad buying, programmatic has streamlined and automated the process. As a result, it’s much easier to reach the right users at the right time.
Programmatic strategy in 2015 yielded a 12.5% increase in brand lift (Media Post): The tremendous growth was a result of the ad buying process being digitized. Some big brands, such as L’Oreal, experienced a 2,000% return on programmatic ad campaigns. As brands continue to devise new mobile marketing strategies, programmatic ad buying will continue to rise.
Programmatic ad buying is still very much the new buzzword in 2016. Mobile marketers are slowly becoming aware of this strategy as it efficiently streamlines the buying process. This evolution of programmatic will allow mobile marketers to focus on creative campaigns instead of getting bogged down with the mundane tasks of ad buying.
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