[WEBINAR VIDEO] Delivering Personalized Ads on Mobile: Deeplinks, CRM Data, and Advanced Segmenting
With new advertising technology, mobile marketers can use their CRM data to nurture churned and active users on a personal level through mobile retargeting. The average app loses more than 75% of its daily active users within the first 3 days from the install, so executing effective engagement campaigns are critical to increasing the lifetime value of users. Plus, what you learn about your existing user base will inform your approach for acquiring new valuable users to keep growing your business. In this discussion you will learn about the recommended strategies and data science behind mobile retargeting campaigns from the masterminds behind Digital Turbine’s industry-leading real-time bidding (RTB) engine. The days of simple one-size-fits-all mobile banner ads are over—don’t get left behind!
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