User Acquisition

One Shining MicroMoment

March Madness goes on for three weeks, but the glory of it is found in a few seconds. No, I’m not talking about a buzzer beater. It’s those seconds we spend on our mobile phone checking our bracket, glancing at scores, watching a highlight, or tuning in live. These Mobile MicroMoments are as fast and furious as the action during the month of March and each one creates an opportunity for brands to find their next new user or consumer.  

Business of Apps latest feature on March Madness focuses on Mobile Microments and how Carriers and OEMs can help brands reach users when they occur. In parallel with March Madness, brands are buzzing with new products, campaigns, and promotions that are all competing for attention. Digital Turbine can help brands create engagement opportunities on leading carrier and OEM smartphones by creating awesome discovery experiences in each one of these MicroMoments:

  • Checking Scores: Place your content right within an intelligent feed of content at unlock that accompanies all the latest March Madness updates
  • Browsing For Advice: While swiping around for bracket tips, place app or content recommendations on the “Minus-1” (or the “News Card”) screen within a dynamic feed.
  • Getting the Breaking News: Serve up timely app and content recommendations to capture the user hungry for updates with premium recommendations that are prioritized to ensure they are seen first.
  • Searching For The Latest and Greatest: Don’t wait til the final buzzer! Get in front of users when they search by placing curated content that appears whenever a user opens a new browser tab on mobile. 

The best thing about MicroMoments is that they don’t end with March Madness. While mobile snacking may peak during this time, this behavior is something that happens year round. From sporting events to award shows, to politics and pop culture, there is always something that is driving user attention and engagement. Which means that “One Shining MicroMoment” doesn’t only happen in March. It’s year round. 

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