CLIENT GOAL

This highly successful puzzle app has been in-market for more than 8 years and was actively seeking new ways to continue their grow. Digital Turbines’s On-Device media eased entry to international markets and reached untapped segments in US and EMEA.

KEY TAKEAWAYS

• Global campaign drove 3M installs growing its user base around the world.
• US & EMEA delivered the most number of new users adding 1.7 million combined
• Growth markets such as LATAM and APAC experienced higher conversion rates
• Customer lifetime value (LTV) and 90+ day attribution were key success metrics
• Client leveraged full portfolio of products and geographies to advance their strategy
• Positive ROI compounded by cross-promo campaigns made original ad spend even more efficient

CAMPAIGN JOURNEY

The campaign initiated with a single title targeting by device and by mobile operator. They continued to build upon a granular site optimization strategy layering on new countries, devices and products. Today this advertiser leverages all Digital Turbine’s ad products and geographies to maximize fill rates. All campaigns employ different bid rates and analytics by device to maximize their overall return.