RESOURCES

Rollic integrates Digital Turbine to entire game portfolio

  • GOAL

    Increase competition and revenue for all ad formats

  • GEOGRAPHIES

    Global

  • PLATFORMS

    iOS & Android

  • AD UNIT

    Rewarded Video, Interstitials, Banners

COMPANY OVERVIEW

Rollic believes in leaving a socially memorable trace to the future, games that everyone loves to play. Rollic is committed to producing massively scaling global titles while building a future-proof ecosystem in the gaming industry.

THE CHALLENGE

  • Increase competition and overall revenue across entire game portfolio without facing SDK bloat
  • Solution must include support for a variety of ad formats
  • Support Rollic’s small and efficient monetization team in driving growth based on close support and proactive service

THE SOLUTION

  • DT Exchange offers diversified demand and strong performance across rewarded video, interstitials and banners
  • DT’s responsive and attentive solution engineers ensured a smooth integration and stable delivery
  • Proactive and consultative account management provides ongoing optimization across titles and ad formats

 

The Results

  • DT Exchange included in Rollic’s default ad stack across entire game portfolio
  • Interstitials and rewarded video generated 90% of the ad revenue coming from Digital Turbine
  • 3X growth between Q1 and Q2 2020

Strong performance across all ad formats with diverse demand for healthy competition
and positive user experience.

We use cookies to operate our site and for marketing purposes. View our Privacy Policy or Do Not Sell My Personal Information Policy for more details.
ACCEPT
REFUSE