Mobile Marketing

Apple Brand Loyalty Declines in Favor of Android Devices
Back to School with a Smartphone
Back to School – It’s Like the Holidays Come Early
Top Game Developer Enjoys 7x Lift in Conversion Rates with SingleTap™ Installs
App Distribution: Alternative Routes to Market for Android Developers
Digital Turbine’s Secret Sauce: Reaching New Users at Scale
Mexico: An Economy of Scale Beyond the BRICS
Smart Travel Apps for a Mobile Generation
SingleTap™ Installs – Breaking Down the Barriers to App Engagement

Engineering Blog (archive)

The Offensive Playbook for Advertisers
2023: The Year of Attention
Exploring Mobile App Habits: The Hidden Leisure-Time Opportunity
Exploring Mobile App Habits: Why Brand Matters
The World Cup is Here: Four Ways To Score Your Brand Goal!
Do I Have Your Attention? Here’s The Mobile Metric That Matters.
UA Marketers Adapt to Apple’s Privacy Changes - Survey Results
3 Things About the Power of the Preload in Brazil
3 Crazy Things About that Coinbase Super Bowl Ad
Work Hard. Play Hard. Here are the Games We Love
What’s Next for Mobile Gaming in 2022
Twas The Night Before the Holiday Season
Reader’s Choice
AppsFlyer Performance Index (2026 Edition) recognizes DT’s gains in Android gaming and top-five non-gaming performance
DT at Advertising Week New York 2026: Planning around moments puts mobile in focus

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