Mobile Marketing

Great Apps Come In Small Packages
App Usage through the Ages – Targeting Older, More Lucrative Users
The Smartphone: The Millennial in Your Pocket
Why Daily Active Users (DAU) Is So Important For App Developers
Battle of the Sexes: App Use Differences Between Men and Women
App Developers: Are You Using All of the Best Advertising Channels Available to You?
Hit All The Best Advertising Channels Through Mobile Ads
Mobile Takes Over Back to School Shopping
Native Advertising – A Brief History & How it Found a New Home on Mobile

Engineering Blog (archive)

Why Going “On-Device” with Pre-Loads is Big News in Brazil
App Revenue Optimization: Re-Engagement Wins Every Time
Mobile Gaming: Stay at Home and Flex Your Thumb Muscles
COVID-19: Surge in Mental Health Wellness App Downloads
Coronavirus Shifts Consumer Behavior Towards Mobile
App Marketing in the New Normal
5G: Lessons From the Pandemic
Mobile Marketing 101: How to Effectively Advertise Mobile Apps
COVID-19: The Rise and Rise of the Fintech App
Crisis Marketing: SingleTap™ Installs Drive Efficiencies
5 Reasons to Get Your App on Devices Now [INFOGRAPHIC]
Digital Turbine Storms Multiple Categories on the AppsFlyer Performance Index
Reader’s Choice
AppsFlyer Performance Index (2026 Edition) recognizes DT’s gains in Android gaming and top-five non-gaming performance
DT at Advertising Week New York 2026: Planning around moments puts mobile in focus

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