Fyber MSA Demand - Digital Turbine

Fyber Master Service Agreement for Demand Partners

Preamble

This Master Service Agreement for Demand Partners (“MSA“) is incorporated in and forms an integral part of the applicable Service Order entered between either Fyber Media GmbH or Fyber Monetization Ltd. (“Fyber” or “we”), d/b/a “Digital Turbine” (as applicable) (“DT”) and the entity that uses such service, all as set forth in the applicable Service Order (“Demand Partner”, “you”) that was entered between the parties (each a “Party” and together the “Parties”).

The following documents are included in this MSA as appendixes and form an integral part hereof, which together with the Service Order, form the agreement between Demand Partner and Fyber with respect to the Service provided by Fyber to Demand Partner under and in accordance with the terms of the applicable Service Order (the “Agreement”):

The Data Protection Addendum (“DPA”) attached hereto as Appendix B.
The Local Addenda to this MSA attached hereto as Appendix C.
Any guidelines, including content policies and/or guidelines referenced hereto.

This MSA contains provisions that apply to ALL of Fyber’s services. However, the provisions in this MSA that apply to you are only those that relate to the Service(s) utilized by you under and in accordance with the terms of your Service Order with Fyber.

By using and/or accessing the service that is described in your Service Order with Fyber (“Service”), you hereby agree and accept the Agreement in full. We recommend that you print out or save a local copy of the Agreement for your records. Capitalized terms used but not defined elsewhere in the Agreement will have the meaning ascribed to them in Appendix A attached hereto.

If you do not accept this Agreement in its entirety, you may not access or use any Service. if you are an individual who consents to this Agreement on behalf of a business, you represent and warrant that you have the authority to bind that business to this Agreement and your consent to this Agreement will be treated as the consent of the business. In that event, “business”, “you” or “your” will refer and apply to that business. You also consent to the use of: (a) electronic means to consent to and complete this agreement and to provide you with any notices given pursuant to this Agreement; and (b) electronic records to store information related to this Agreement and your use of any Service.

From time to time we may change this MSA. Fyber will make reasonable commercial efforts to notify you of any updates to this MSA by making such updates available on the Fyber website and/or the respective Fyber dashboard. notwithstanding the foregoing, your continued use of any Service will be deemed acceptance to any amended or updated MSA.

1. General

1.1. Scope. Subject to the terms and conditions of the Agreement (including Demand Partner’s payment obligations under Section 5 below), Fyber will provide to Demand Partner the Service(s) described in the applicable Service Order.

1.2. Conflict resolution clause. In the event of a conflict between a provision of this MSA and a provision of the applicable Service Order, the provision of the Service Order shall prevail.

2. Registration & Set Up

2.1. Account Registration. Where applicable under the respective Service Order, in order to access the Service, Demand Partner shall be required to register for an Account. In registering an Account with Fyber, whether directly or via a third party’s dashboard provided on behalf of Fyber, Demand Partner shall: (i) provide accurate, truthful, current and complete information; (ii) maintain and promptly update its Account information; (iii) maintain the security of its Account by not sharing Account access data, including any log-ins and passwords, and restricting access to its Accounts and devices; (iv) promptly notify Fyber if it discovers or otherwise suspects any security breaches related to the Account, including if its Account information or access data has been compromised; and (v) take sole responsibility for all activities that occur under its Account and accept all risks of unauthorized access. In the event of a breach, Fyber reserves the right to close Demand Partner’s existing Account and require Demand Partner to create a new Account and agree to all then-current Fyber terms and policies in place.

2.2. Business Credit Score Check. At any time, prior to or after the commencement of the Service, Fyber may run a business credit score check on Demand Partner to ensure its financial stability. Further to the result of such check, Fyber will have the right to require Demand Partner to prepay Fyber for its usage of the Service or to suspend Demand Partner’s Account until such prepayment is made.

2.3. Login Data. Demand Partner agrees to keep access information, such as user names and other login data, passwords, and other information required in order to access the Service(s) and the Account, strictly confidential, and will not disclose such information to any Third Party without Fyber’s prior written (email suffices) approval or as otherwise agreed in the Agreement. Demand Partner must inform Fyber immediately upon becoming aware that any unauthorized Third Party has gained access to any such information or to Demand Partner’s technology, systems, equipment, and/or property. Fyber reserves the right at its sole discretion to either change the access information or to block any Account at Fyber’s own discretion and without prior notification. In such cases, Fyber will inform the Demand Partner without undue delay and will provide any such new access information upon request within a reasonable time.

3. Licenses and proprietary rights

3.1. License to use the Service. During the Term Fyber will provide Demand Partner with a limited, non-exclusive, royalty-free (except as may be set forth otherwise in the respective Service Order), non-transferable, non-sub-licensable, revocable license to (a) buy Ad Inventory of the App via the Service, (ii) serve and deliver, or enable Fyber to serve and deliver on Demand Partner’s behalf (as applicable to the specific Service), Ads on the App via the Service; and (b) access and use the Fyber dashboard, or third party’s dashboard provided by or on behalf of Fyber (as applicable for the specific Service), for the purpose of viewing Demand Partner’s activity/performance on/via the Service.

3.2. Demand Partner License to Fyber. During the Term Demand Partner hereby grants to Fyber and its Affiliates a non-exclusive, revocable, worldwide and royalty-free right and license to: (a) enable the serving of, performing, displaying, and distributing Demand Partner’s Ads (including any Content and Intellectual Property Rights therein) via the Service on Fyber’s publishers-customers’ Apps; and (b) use the Demand Partner Data for providing the Service, including without limitations to (i) make technical modifications (including resizing) as necessary to conform the Ads to Fyber’s technical specifications and requirements, (ii) address troubleshooting and improve the Service, and (iii) provide, reporting, analytics, and/or billing in connection with Demand Partner’s use of the Service.

3.3. Fyber will have no right to use, access, reproduce, display or distribute the Demand Partner Data, API, Tag or any other technology that is being used to integrate and connect Demand Partner with or to the Service and any related documentation for any other purpose. Demand Partner will not seek to impose any terms and conditions with respect to any such access or use by Fyber, other than as set forth in the Agreement. Any such terms and conditions imposed by Demand Partner will have no force or effect.

3.4. License limitation. Nothing contained in this Section 3 or otherwise in the Agreement shall transfer any right, title, or interest in or to any Service to Demand Partner. Except as expressly stated in Section 3.1 above, as between Fyber and Demand Partner: Fyber and its Affiliates retain all right, title, and interest in and to the Service and Demand Partner retains all rights and interest in and to the Demand Partner Data. Except as expressly permitted under this Agreement, either Party will not access, use, reproduce, reverse-engineer, modify, lend, distribute or otherwise make available or exploit the Services or Demand Partner Data, as applicable.

3.5. No Implied License. Except as expressly provided herein, nothing in this Agreement will be construed to confer any ownership interest, license, sale or other rights upon Demand Partner or Fyber (as applicable) by implication, estoppel or otherwise as to any Intellectual Property Rights of the other Party or any Third Party.

3.6. Open Source Software.

3.6.1. The Service may include open source software (“OSS”). To the extent so provided by the license that governs each OSS (“OSS License”), the applicable OSS is subject to its respective OSS License, not this Agreement. If, and solely to the extent, an OSS License requires that this Agreement effectively impose, or incorporate by reference, certain disclaimers, provisions, prohibitions or restrictions, then such disclaimers, provisions, prohibitions or restrictions shall be deemed to be imposed, or incorporated by reference into this Agreement, as required, and shall supersede any conflicting provision of this Agreement, solely with respect to the corresponding OSS which is governed by such OSS License. Fyber OSS attribution list is available at https://www.fyber.com/legal/opensource.

3.6.2. Notwithstanding anything in the Agreement to the contrary, Fyber does not make any representation or warranty with respect to any OSS or free software that may be included in or accompany the Service. Fyber hereby disclaims any and all liability to Demand Partner or any third party related to any such software that may be included in or accompany the Service.

4. Representations and Warranties

4.1. Mutual Representations and Warranties. Each Party represents and warrants that: (a) it has all requisite power and authority to execute and enter into the Agreement and perform its obligations therein and hereunder and that the Agreement is a valid and binding agreement by such Party; and (b) the execution of the Agreement, and its performance under it, will not constitute a breach or default of, or otherwise violate any agreement to which it is a party or violate any right of any third parties arising therefrom.

4.2. Demand Partner Representation and Warranties. Demand Partner represents and warrants that: (a) the Ads provided by it via the Service do not and will not infringe upon or violate any Intellectual Property Right, right of publicity, privacy right or are otherwise illegal; (b) its use of the Service and all Bid Responses provided by it will be in full compliant with this Agreement; (c) the Ads provided by Demand Partner will not contain Prohibited Content, violate applicable law, and/or otherwise fail to adhere to the Content Guidelines (available at www.fyber.com/legal/demand-content-guidelines) as updated by Fyber from time to time; and (d) Demand Partner’s performance under the Agreement will not violate any applicable law or regulation, including where applicable, but not limited to, the U.S. Children’s Online Privacy Protection Act of 1998 and its rules, as amended from time to time (“COPPA”), the General Data Protection Regulation (“GDPR”) and its rules, as amended from time to time, the California Consumer Privacy Act (“CCPA”) and its rules, as amended from time to time, Geral de Proteção de Dados (“LGPD”) and its rules, as amended from time to time, and any other data protection law that may enter into effect in the future, or cause Fyber to be in violation of any applicable law or any applicable terms of any mobile application store.

4.3. Fyber representation and warranty. Fyber represents and warrants that: (a) the Service shall, in all material aspects, operate as set out in its respective Service description set forth in the applicable Service Order; and (b) the Service shall be and is in compliance with any applicable laws and does not infringe any third-party Intellectual Property Rights.

5. Payment Terms

5.1. Payment. Unless otherwise specified in the applicable Service Order, Fyber will issue invoices to Demand Partner on a calendar-month basis, based upon the Ad Impressions count reported by Fyber or as otherwise agreed between the Parties in the Service Order. . The Invoice shall be produced at the end of the calendar month at GMT (UTC) time zone.

5.1.1. If Demand Partner Seat is in China, then with respect to the Fyber Direct Service only, the fee payable by Demand Partner to Fyber for such service shall be referred to as advertisement fee.

5.1.2. If Demand Partner Seat is in China, then with respect to the Fyber Marketplace Service only, the fee payable by Demand Partner to Fyber for such service shall be referred to as a service fee.

5.2. Payment Terms. Unless otherwise specified in the applicable Service Order, Demand Partner will pay to Fyber the amounts specified in the invoice provided by Fyber within thirty (30) days as of the end of the calendar month.

5.3. Dispute resolution. Unless otherwise specified in the applicable Service Order, if Demand Partner does not dispute Fyber’s invoice, by written notice, within thirty (30) days from receipt of the invoice, such invoice shall be deemed accepted by Demand Partner. The Parties shall cooperate in good faith to resolve any invoicing dispute prior to commencing any action in connection with such dispute hereunder. In addition, in the event such invoice dispute is based on Demand Partner challenging Fyber’s Tracking as a result of Fraud, Demand Partner will provide Fyber with sufficient evidence of such Fraud together with its notice of dispute.

5.4. Late payment. Any undisputed late payment shall bear interest at a monthly interest rate of 1.5% until payment date.

5.5. Currency. Unless otherwise specified in the applicable Service Order, all payments hereunder shall be made in US Dollars via wire transfer to Fyber’s bank account, as specified in the Service Order.

5.6. Fyber’s Tracking. Fyber’s tracking and reporting regarding Ad Impressions and other payable events (if applicable) under the Service Order shall constitute the basis to calculate the Ad Impressions or other payable events (as applicable) for the invoice issued by Fyber, if not otherwise agreed between the Parties in the Service Order. Demand Partner shall duly examine the invoice and the amounts due when provided by Fyber and shall notify Fyber, in writing (email suffices) and without undue delay (but in no event later than thirty (30) days upon receipt of the applicable invoice from Fyber) of any inaccuracy of the amounts due to Fyber that could be reasonably identified in such examination. If Demand Partner fails to notify Fyber of any such identifiable inaccuracy within such time – period, the invoice and the amounts due to Fyber shall be deemed correct regarding such identifiable inaccuracy. Demand Partner further agrees and acknowledges that the determinations of Fyber with respect its reporting and invoices are final where the difference between the evidence provided by Demand Partner and the Account data is less than ten percent (10%), which is considered a deviation in tracking customary in trade and therefore reasonably acceptable by both Parties. If the deviation is 10% or more, the Parties will negotiate in good faith to find an amiable solution prior to commencing any action hereunder. Alternatively, if the parties agree to use tracking information obtained by Demand Partner (or a third party acting on its behalf) (“Demand Partner Tracking”) in the Service Order, then Demand Partner shall make advertising tracking information available to Fyber no later than five (5) days after the end of the billing period (“Demand Partner Report”). Fyber reserves the right to challenge the accuracy of a Demand Partner Report within thirty (30) calendar days of its receipt or of the time in which Fyber becomes aware of the inaccuracy, whichever occurs later.

5.7. Taxes and Expenses. Unless expressly provided hereunder, each Party will bear its costs and expenses incurred by such Party in connection with the performance of its obligations under this Agreement. In addition, each Party shall bear its own taxes under applicable law. If the Fyber Service is subject to value-added tax (“VAT”) in the meaning of the European VAT Directive or to any other similar non-European tax under the applicable tax jurisdiction, VAT in the amount applicable under statutory law at the time of payment shall be added and paid on the agreed fees by the Demand Partner, provided that Fyber is the tax debtor of such VAT amounts.

5.8. Audit. Fyber and its accountants, representatives and agents shall have the right to inspect, examine, audit and verify Demand Partner’s records related to the use of the Service to determine the accuracy of the Demand Partner payment obligations under the Agreement and any amounts due to Fyber hereunder. Demand Partner shall actively cooperate in all such reviews, audits or inspections. Fyber shall pay the cost of any audit it performs; provided, however, that if an audit reveals that Demand Partner has underpaid Fyber by more than ten percent (10%), Demand Partner shall pay for the reasonable cost of the audit.

5.9. While Fyber is under no obligation to do so, without limiting any other terms of this Agreement, Fyber reserves the right to remove any Ad’s content, and suspend Demand Partner access to the Service, without notice, in the event that any Ad that Fyber has reasonable basis to suspect is in violation of this Agreement.

6. Modification of Service

The Service, by its nature, may be updated and developed continuously over time. Fyber may modify the Service without prior notice but only with effect for the future (i.e., not retroactively) and provided that the modification is reasonable for the Demand Partner considering its interests. A modification is reasonable for the Demand Partner if it is necessary to adapt the Services to changed circumstances regarding technological developments, market requirements, and any changes of applicable law, and in case of any new features, functions, or services added to the Services. Accordingly, Demand Partner’s right to use the Services under this Agreement is limited to the then-current version of the Services. If a modification of a Service is not reasonably acceptable for Demand Partner, Demand Partner has the right to terminate the Agreement with respect to such Service effective immediately upon notice. Demand Partner shall have no other claims against Fyber due to changes in and to the Services.

7. Disclaimers; Limitation of Liability

7.1. Service Disclaimer. Fyber provides the Service, the Fyber dashboard, Ad Inventory and/or App’s content “as is” and “as available” without representations and warranties of any kind, express or implied, including, without limitation, implied warranties of merchantability, title and non-infringement, fitness for a particular purpose, reasonable care and skill or any warranties arising out of a course of dealing or course of performance. Without limiting the foregoing, Fyber does not warrant that Demand Partner’s use of the Service and/or any Fyber dashboard will be uninterrupted, error-free, or virus-free, nor does Fyber make any warranty as to any results that may be obtained by use of the Service and/or any Fyber dashboard. Further, Demand Partner acknowledges that Ad Inventory is provided by Supply Partners and that Fyber does not endorse nor make any representation or warranty regarding the accuracy, truth, quality, availability, suitability or reliability of any promise, claim or statement contained in any Ad Inventory and/or Bid Request (as applicable) or App that is available via the Service. Fyber is not responsible for any errors, omissions, or inaccuracies contained in any Ad Inventory and/or Bid Request (as applicable) or in any App that is offering such Ad Inventory for sale. Demand Partner acknowledges that it has received no assurances from Fyber that it will receive or earn any particular value or amount of money by using the Service or that it will recoup any expenditure made in fulfillment of its obligations under this Agreement. Fyber is under no obligation to monitor Supply Partners compliance, and Demand Partner shall have no claim against Fyber for any Supply Partner’s breach of, any terms and conditions or anti-fraud rules applicable to a Supply Partner. Fyber makes no warranty and/or assurances in respect of Users’ response to the Ads. Fyber does not provides any warranty or guarantee that Ads will be displayed in a quantity, manner or reach performance satisfactory to Demand Partner.

7.2. Limitation of Liability. Except for breach of confidentiality, willful misconduct, and/or gross negligence, to the maximum extent permitted by applicable law, neither Party will be liable for indirect, special, incidental, punitive, or consequential damages arising out of or related to this agreement, however caused, and under whatever cause of action or theory of liability, even if a Party has been advised of the possibility of such damages. Except in connection with Demand Partner’s obligation to pay Fyber in accordance with the terms of the applicable Service Order, for all claims related to this Agreement neither Party’s total aggregate liability shall exceed the amount of ten thousand us dollars (US$10,000). Notwithstanding the foregoing, nothing in this agreement shall limit the liability for breaches of each party’s obligations under sections 8, 9, and Appendix B.

8. Indemnification

8.1. By Demand Partner. Demand Partner (for purposes of this Section 8.1, the “Indemnifying Party”), shall indemnify, defend and hold harmless Fyber, and its directors, officers and employees, and its Affiliates and suppliers and their directors, officers and employees (collectively, the “Fyber Indemnified Parties”) against any liability, damage, loss or expense, fines, penalties and interests (including reasonable attorneys’ fees and costs) incurred by the Fyber Indemnified Parties as a result of any third-party claim, suit or other proceeding (collectively, “Claims”) brought or made against any of the Fyber Indemnified Parties alleging (a) that any Ad provided by or through Demand Partner to the Service infringes any Intellectual Property Right of any third party or is otherwise illegal; and/or (b) a breach by Demand Partner of any of its representations or warranties under Section 4 of this MSA.

8.2. By Fyber. Fyber (for the purpose of this Section 8.2 the “Indemnifying Party”), shall indemnify, defend and hold harmless Demand Partner, and its directors, officers and employees, and its Affiliates and their directors, officers and employees (collectively, the “Demand Partner Indemnified Parties” and together with the Fyber Indemnified Parties, each shall be referred to hereunder as an “Indemnified Party”) against any liability, damage, loss or expense, fines, penalties and interests (including reasonable attorneys’ fees and costs) incurred by the Demand Partner Indemnified Parties as a result of any Claims alleging (a) that the Service as provided by Fyber to Demand Partner under the Agreement infringes any Intellectual Property Right of any third party or is otherwise illegal; and/or (b) a breach by Fyber of any of its representations or warranties under Section 4 of this MSA. In the event of any such threatened or actual Claim, in addition to its indemnification obligations herein, Fyber will have the right, in its discretion, to either (i) replace or modify the infringing or allegedly infringing components of the Service, or (ii) immediately terminate this Agreement upon written notice to Demand Partner.

8.3. Indemnification Process: The Indemnified Party shall: (a) give the Indemnifying Party prompt written notice of the relevant Claim; (b) provide the Indemnifying Party, at the Indemnifying Party’s expense, with reasonable information, assistance and cooperation in the defense of such Claim; and (c) give the Indemnifying Party the right to control the defense and settlement of any such Claim, except that the Indemnifying Party will not enter into any settlement that affects the Indemnified Party’s rights or interest without the Indemnified Party’s prior written approval, which shall not be unreasonably withheld or delayed, and provided further that the Indemnified Party shall not be required to allow the Indemnifying Party to assume the control of the defense of a Claim to the extent that the Indemnified Party determines (i) any relief other than monetary damages is sought against the Indemnified Party, (ii) there may be a conflict of interest between the Indemnifying Party and Indemnified Party in the conduct of the defense, or (iii) settlement of, or an adverse judgment with respect to, such claim could reasonably be expected to establish a precedential custom or practice materially adverse to the continuing business interests of the Indemnified Party, and in such events the costs of defense will be considered “Claims” as defined above. The Indemnified Party will have the right to participate in the defense of such Claim with counsel of its choice at its own expense.

9. Confidentiality

9.1. Confidentiality. Except as provided herein, neither Party shall disclose Confidential Information of the other Party, including, but not limited, to the terms or conditions of the Agreement (which shall be deemed the Confidential Information of each Party), to any Third Party, except as permitted by the Agreement. Notwithstanding anything to the contrary stated in the Agreement, Fyber may communicate the general nature of the Agreement and identify or announce Demand Partner as a customer of Fyber to Third Parties by name and logo, including in communications to existing and potential customers.

9.2. Handling Confidential Information. The receiving Party of any Confidential Information from the disclosing Party will use the same degree of care to protect the disclosing Party’s Confidential Information as it uses for its own Confidential Information of similar nature, but in no event less than a reasonable degree of care, and will use such Confidential Information only for the purpose of exercising its rights or fulfilling its obligations under this Agreement. The receiving Party will promptly return or destroy the disclosing Party’s Confidential Information upon request of the disclosing Party or upon termination of this Agreement (whichever occurs earlier), provided that the receiving Party shall have the right to retain a copy of the Confidential Information if and to the extent required (i) by applicable mandatory law for the required record retention period, or (ii) for the enforcement of any claims against the other Party that may arise under this Agreement until such claims become time-barred. In this event, the receiving Party shall return, destroy, or delete (as applicable) such copy upon the expiration of the applicable record retention or limitation period. Except as otherwise provided for in the Agreement, the receiving Party shall not disclose any Confidential Information to any person or entity other than to its employees, professional advisors and auditors and its Affiliates and their employees, professional advisors and auditors who have a strict business need to access such Confidential Information and who are bound by non-disclosure obligations as restrictive as the confidentiality obligations in the Agreement regarding the protection, use, and confidentiality of such Confidential Information.

9.3. Confidentiality Exception. Notwithstanding the obligations set forth in Section 9.1, each Party may disclose the other Party’s Confidential Information to the extent that such disclosure is required pursuant to a duly authorized subpoena, court order, or government authority order, provided that the receiving Party shall (where reasonably practicable and without breaching statutory or regulatory requirements) provide prompt written notice to the disclosing Party prior to such disclosure, so that the disclosing Party may seek a protective order or other appropriate remedy.

9.4. Injunctive Relief. The Parties acknowledge that any breach of a Party’s obligations arising under this Section 9 may give rise to irreparable harm to the other Party and that such breach may be inadequately compensable in monetary compensation. Accordingly, either Party may seek and obtain injunctive relief or other equitable remedies against such breach or threatened breach, in addition to any other legal remedies that may be available. The Parties acknowledge and agree that the covenants contained herein are necessary for the protection of legitimate business interests of the owners of the Confidential Information and are reasonable in scope and content.

10. Term & Termination

10.1. Term. The Agreement will enter into effect either upon (i) Fyber accepting Demand Partner’s Account registration, where applicable (whereby such registration includes the acceptance of the Agreement by Demand Partner; or (ii) the signing of a Service Order between the Parties, which shall incorporate this MSA (the “Effective Date”). The Agreement shall continue in force thereafter, until terminated as provided herein (the “Term”).

10.2. Termination for Convenience. Unless otherwise agreed in the applicable Service Order, either Party may terminate the Agreement at any time for any reason and without liability upon thirty (30) days prior written notice of termination (email shall suffice) to the other Party.

10.3. Termination for Cause. Fyber may suspend Demand Partner’s access to and use of all or any part of the Service immediately, with or without notice, if Fyber believes in good faith that Demand Partner materially breached any part of this Agreement. Fyber may terminate this Agreement (a) for any curable breach, if Demand Partner fails to cure such breach within five (5) business days after receiving written (email sufficing) notice of such breach; and (b) for any incurable breach, immediately upon written (email sufficing) notice to Demand Partner. Demand Partner may terminate the Agreement for cause with immediate effect upon written notice to Fyber if Fyber is in breach of one of its material obligations under the Agreement, provided that Fyber has not cured such breach within five (5) business days after receipt of a written (email suffices) notice of the breach from Demand Partner.

10.4. Effect of Termination. Upon termination of this Agreement, all rights and licenses granted to Demand Partner under the Agreement shall immediately terminate, and Demand Partner will promptly pay to Fyber any amounts due under the Agreement. Demand Partner shall discontinue all access to and use of the Service and shall have no rights in or to any Account data, which shall, as between Demand Partner and Fyber, be the exclusive property of Fyber and must be deleted by Demand Partner after settling any open amounts payable to Fyber. Termination of the Agreement will not release the Parties of any obligation accruing prior to such termination or amounts due to Fyber for Ads delivered up to the termination date in accordance with the terms of any applicable Service Order.

10.5. Surviving Provisions. The rights and duties of the Parties under Sections 3.6, 5.2, 5.3, 7- 9, 10.4, 10.5, 11 and all Appendixes of this MSA will survive the termination of the Agreement.

11. Miscellaneous

11.1. Entire Agreement; Amendment; Severability. The Agreement supersedes all previous agreements between the Parties relating to the subject matter hereof. No provision of the Agreement will be deemed amended by either Party, unless such amendment or modification is made in writing and signed by both Parties. If any provision of the Agreement is found by a competent authority to be unenforceable or invalid under the applicable law, the enforceability and validity of the remaining provisions will not be affected. Such provision will be interpreted and enforced to best accomplish the objectives of the Parties within the limits of applicable law, including applicable court decisions.

11.2. No Waiver. Fyber’s failure to act with respect to a breach by Demand Partner does not waive Fyber’s right to act with respect to that breach or subsequent or similar breaches. No consent or waiver by Fyber under the Agreement shall be deemed effective unless delivered in writing and signed by a duly appointed representative of Fyber.

11.3. Counterparts. This Agreement may be executed in any number of counterparts, each of which will be deemed an original and all of which taken together will constitute one signed agreement between the Parties. Signatures may be transmitted by facsimile or electronic mail in PDF or another similar format and will be deemed original.

11.4. Assignment. Demand Partner will not assign or otherwise transfer this Agreement or any right or interest thereunder to any Third Party without the prior written consent of Fyber, except if such assignment occurs (a) pursuant to a merger, sale or transfer of all or substantially all its assets or capital stock; or (b) to any successor or assignee of all or substantially all its business. Subject to the foregoing terms and restriction on assignments, the Agreement will be fully binding upon, inure to the benefit of, and be enforceable by, the Parties and their respective successors and assigns. Except as permitted by the foregoing, any attempted assignment, delegation or other transfer will be null, void and of no effect. Notwithstanding anything in this section to the contrary, Fyber may assign or otherwise transfer this Agreement without consent.

11.5. Force Majeure. Neither Party will be liable to the other Party for failure or delay in performing its obligations due to causes beyond its reasonable control, including without limitation acts of God, terrorism, war, riots, fire, earthquake, flood or degradation or failure of third-party networks or communications infrastructure.

11.6. Marketing. Demand Partner agrees that Fyber may identify Demand Partner, including by using Demand Partner’s name(s) and logo(s), as a customer of Fyber, including in Fyber’s website(s), newsletters, case studies, emails or promotional posts in social media; in the event that Demand Partner wishes to be excluded from a specific promotion/publication of Fyber, Demand Partner may notify Fyber in writing and Fyber will cease using Demand Partner’s name(s) and logo(s) in such publication, on a going-forward basis, provided that Fyber will not be required to cease such use in any printed material that has already been printed or ordered. Unless otherwise agreed by the Parties, Demand Partner will not be entitled to any compensation as a result of any such publication.

11.7. Arbitration. The Parties agree to arbitrate any dispute arising out of or relating to this Agreement or any Service, except that the arbitration provision does not prevent a Party from seeking equitable relief relating to unlawful use of Intellectual Property Rights from a court of competent jurisdiction. THE PARTIES AGREE THAT THIS ARBITRATION PROVISION PREVENTS SUITS IN COURT OR A JURY TRIAL. Fyber and Demand Partner agree: (a) to notify each other, in writing, of any dispute within thirty (30) days of when it arises; (b) to attempt informal resolution prior to any demand for arbitration; (c) that any arbitration will occur in New York County, New York State, USA; and (d) that arbitration will be conducted confidentially by a single arbitrator in accordance with the Rules of JAMS. The state or federal courts in New York County, New York State, have exclusive jurisdiction over any appeals of an arbitration award. Other than with respect to class procedures and remedies as discussed below, the arbitrator has the authority to grant any remedy that would otherwise be available in court. Any dispute between the Parties will be governed by this Agreement and the laws of the State of New York and applicable United States law, without giving effect to any conflict of laws principles that may provide for the application of the law of another jurisdiction. WHETHER THE DISPUTE IS HEARD IN ARBITRATION OR IN COURT, THE PARTIES WILL NOT COMMENCE AGAINST THE OTHER OR PARTICIPATE IN ANY CLASS ACTION, CLASS ARBITRATION OR OTHER REPRESENTATIVE ACTION OR PROCEEDING.

11.8. Governing Law and Jurisdiction; Local Addenda. Unless otherwise stated in Sections 11.8.1 to 11.8.3 or otherwise agreed to by the Parties, this Agreement is governed by the laws of the State of New York, USA, excluding its conflict of laws principles, and the laws of the United States (including the Federal Arbitration Act). To the extent the arbitration provision in Section 11.7 does not apply, Demand Partner and Fyber agree that the courts located in New York County, New York State, USA shall have exclusive jurisdiction over any dispute between the Parties arising out of or relating to this Agreement, and the Parties hereby consent to the personal jurisdiction and venue of these courts.

11.8.1. Germany. If Demand Partner has its Seat in the Federal Republic of Germany, the following shall apply:

(a) The Agreement and any non-contractual obligations arising out of or in connection with it shall be governed by, and construed in accordance with, the laws of the Federal Republic of Germany, without regards to their conflict of laws rules. To the extent the arbitration provision in Section 11.7 does not apply, Demand Partner and Fyber agree that the courts located in Berlin, Germany shall have exclusive jurisdiction over any dispute between the Parties arising out of or relating to the Agreement, or any non-contractual obligations arising out of or in connection with it, and the Parties hereby consent to the personal jurisdiction and venue of these courts.

(b) The terms and conditions of the Local Addendum to the Master Service Agreement for Demand Partners – Germany in Appendix C shall be effective as an integral part of the Agreement and shall replace and supersede any conflicting provisions, except for conflicting terms individually agreed upon between the Parties in the applicable Service Order, which shall take precedence over the terms thereof.

11.8.2. Europe. If Demand Partner has its Seat in the European Economic Area (other than the Federal Republic of Germany) or otherwise within Europe (including Armenia, Cyprus, Greenland, and the entire territory of Azerbaijan, Georgia, Kazakhstan, Russia, and Turkey), the following shall apply:

(a) The Agreement and any non-contractual obligations arising out of or in connection with it shall be governed by, and construed in accordance with, the laws of England and Wales, without regards to its conflict of laws rules. To the extent the arbitration provision in Section 11.7 does not apply, Demand Partner and Fyber agree that the courts in England shall have exclusive jurisdiction over any dispute between the Parties arising out of or relating to the Agreement, or any non-contractual obligations arising out of or in connection with it, and the Parties hereby consent to the personal jurisdiction and venue of these courts.

(b) The terms and conditions of the Local Addendum to the Master Service Agreement for Demand Partners – Europe in Appendix C shall be effective as an integral part of the Agreement and shall replace and supersede any conflicting provisions, except for conflicting terms individually agreed upon between the Parties in the applicable Service Order, which shall take precedence over the terms thereof.

11.8.3. Asia. If Demand Partner has its Seat in Mainland China, Hong Kong, Macau, Taiwan, Indonesia or Singapore the following shall apply:

(a) The Agreement and any non-contractual obligations arising out of or in connection with it shall be governed by, and construed in accordance with, State of New York, USA, excluding its conflict of laws principles, and the laws of the United States (including the Federal Arbitration Act).

(b) The terms and conditions of the Local Addendum to the Master Service Agreement for Demand Partners – Asia in Appendix C shall be effective as an integral part of the Agreement and shall replace and supersede any conflicting provisions, except for conflicting terms individually agreed upon between the Parties in the applicable Service Order, which shall take precedence over the terms thereof.

11.9. Independent Contractors. The Parties hereto are and shall remain independent contractors, and nothing herein shall be deemed to create any agency, partnership or joint-venture relationship between the Parties. Neither Party shall be deemed to be an employee or legal representative of the other, nor shall either Party have any right or authority to create any obligation on behalf of the other Party.

11.10. Third-Party Beneficiaries. It is not the intention of this Agreement to create any Third-Party beneficiary rights in any Third-Party individual or entity that is not a party to this Agreement and no such rights will be deemed to have been created.

11.11. Notice. Unless otherwise agreed herein, notices must be in writing and will be deemed given when (a) delivered personally, (b) delivered by recognized overnight courier (established by written verification of personal, certified or registered delivery from a courier or the postal service), (c) sent by fax (established by a transmission report), or (d) sent by email to the recipient at the most up-to-date email address provided by the other Party, provided that (i) the sending Party can confirm that the email was apparently sent successfully according to its ordinary technical records and that the Party did not receive an error notice and (ii) the email includes in the subject line “LEGAL NOTICE”. If sent by email from Demand Partner to Fyber, the following address must be copied: [email protected]. Notices to a Party shall be sent to the postal and electronic mail addresses set forth in this Agreement, or such different address as a Party may designate in writing to the other Party during the Term from time to time.

Appendix A

Definitions

“Ad” means promotional content and creatives, including text, graphics, video or rich media provided by Demand Partner to Fyber or to the Service for placement on the Ad Inventory via the Service, and any landing page of such promotional content and creatives.

“Account” means an online, password-protected account provided by Fyber, or third-party on behalf of Fyber, allowing Demand Partner to access and use the Service in accordance with the terms of the Agreement.

“Ad Impression” means when an Ad is fetched from its source and is countable.

“Ad Inventory” means the Ad space(s) made available via the Service for sale by a Supply Partner on its App for the placement of Ads.

“Affiliates” means, with respect to a Party, all entities which, directly or indirectly, control, are being controlled by, or are under common control with such Party.

“API” means application programming interface that specifies patterns of interaction between certain software components.

“App” (previously referred as “Property”) means any mobile application owned, controlled and/or developed by a Supply Partner.

“Bid” or “Bid Response” means all data transmitted by Demand Partner to Fyber via the Service in response to a Bid Request, including the price offer for a specific Ad Impression, the Ad creative, identity and category of Advertiser, identity and category of Demand Partner, and any websites, app, or other endpoint linked to or made available via the Ad excluding any Bid Request Data and/or any Personal Information of a User.

“Bid Request” means an electronic request or notification of the availability of Ad Inventory, sent to Demand Partner or made available to it through the Service including information about the App and its Users.

“Confidential Information” means any proprietary, confidential and/or trade secret information of disclosing Party and/or its Affiliates and/or others possessed by disclosing Party, whether furnished before or after the Effective Date of any Service Order entered by and between Fyber and Demand Partner, regardless of the way it is furnished. Such information includes, without limitation, the following: (a) any information, artwork, designs, ideas, concepts, know-how, data, products, services, processes, techniques, drawings, programs, code, inventions, computer program, formulae or test data, work in progress, engineering, manufacturing, marketing, financial, sales, suppliers, customers, investors and/or business information, whether in oral, written, graphic, or electronic form; (b) any document, diagram, drawing, computer program and/or code or other communication; and/or (c) the conditions of the Agreement. Any information disclosed by the disclosing Party whether it is conspicuously marked “confidential”, is known or if it should have been reasonably known by the receiving Party to be confidential in nature, shall be considered as Confidential Information. For purposes of this Agreement, Confidential Information shall not include any information that: (a) is, or subsequently becomes, publicly available without receiving Party’s breach of any obligation owed to disclosing Party; (b) became known to receiving Party prior to disclosing Party’s disclosure of such information to receiving Party; (c) became known to receiving Party from a source other than disclosing Party by means other than by a breach of an obligation of confidentiality owed to disclosing Party; or (d) is independently developed by receiving Party without the use of any of disclosing Party’s Confidential Information. If a portion or aspect of the Confidential Information becomes subject to any of the foregoing exceptions, all other portions or aspects of such information shall remain subject to all the provisions of this Agreement.

“Demand Partner Data” means all data owned by Demand Partner that was provided and/or transmitted via the Service, including without limitations, data that is collected by Demand Partner independently of Fyber following the delivery of an Ad by Demand Partner, excluding personal identifiable information/personal data and the Bid Request.

“Fraud” includes, among others and without limitations, (a) any action taken by any person that is intended to inflate, either directly or indirectly, the payment due to a Supply Partner for a certain Ad Inventory; and/or (b) the generation of User activities by a mechanism not approved or acceptable by Fyber, including but not limited to (i) applying automatic redirecting of Users, blind text, or misleading links, forced and/or artificial clicks, bots, or any other automatic process or method that generates a User activity without a conscious and willful action of a User; (ii) creating fake impressions, clicks, views, or installs generated by a person, a robot, an automated program, or any equivalent or similar mechanism having an equivalent or similar effect; (iii) operation of or linking to Ad Inventory on the App that display no content for the sole purpose of generating User activities; (iv) implementation of 1×1 pixels to deliver invisible advertisement; or (v) impersonating or misappropriating the identity of a Supply Partner and/or any other Third Party.

“Fyber API” means Fyber’s application programming interface that specifies patterns of interaction between certain software components.

“Intellectual Property Rights” means any patent, copyright, neighboring right to copyright, including database right, right to trademarks, right to trade and business secrets, right to trade dresses, right to domain names, right to mask works, right to moral rights of authors of copyright protected works, right to publicity, right to privacy, and any other personal right, right of attribution, or integrity, or any other intellectual or industrial property right anywhere in the world, whether under statutory law, common law, or otherwise.

“Prohibited Content” means any content or other material that (a) violates any applicable law or regulation, including the criminal code, data protection, consumer law and children protection laws, or infringes any Third Party rights, including Intellectual Property Rights; (b) is obscene, sexually explicit or defamatory, or related to sex trafficking; (c) encourages violence or is threatening or harassing; (d) contains viruses, spyware, adware, pirated software, digital rights protection circumvention or hacking tools, spamming tools or any other harmful code or activity that could, in an impermissible manner, access or use, impair or injure any data, devices, computer systems, or software; (e) is false, misleading or deceptive; (f) includes references to gambling, alcohol, tobacco, drugs, or firearms, including without limitation ammunitions, fireworks and explosives; (g) endorses or encourages violence, hatred, revenge, racism, sexism, victimization, or discrimination of any kind; (h) results in consumer fraud, product liability, or breach of contract to which Demand Partner is a party, or causes injury to any Third Party; or (i) promotes any products and services that fall within any of the foregoing categories (a) to (h), or promotes any company, organization, person or brand that engages in or is associated with any of the conduct described in the foregoing categories (a) to (h).

“Seat” means the address provided for Demand Partner in the applicable Service Order. If no address is provided in the applicable Service Order then the Seat will be deemed to be in New York City, New York, USA, for the purposes of this agreement.

“Supply Partners” means Third Parties that have entered into a contract with Fyber to sell their App’s Ad Inventory via the Service to certain demand partners of Fyber and to enable Fyber to serve Ads, on behalf of such demand partners on their App. Such Supply Partners may be publishers, ad networks or supply side platforms (SSPs).

“Third Party” means any natural person or legal entity other than a Party or authorized agent of a Party.

“User” means a human end-user accessing an App.

Appendix B

DT Global Data Protection Addendum

This Data Protection Addendum (“Addendum”) supplements, supersedes, and forms part of any existing and currently valid agreement (“Agreement“), either previously or concurrently, entered by and between Fyber Monetization Ltd., d/b/a “Digital Turbine”, a corporation with registered office at 4 Hapsagot Street, Petach-Tikva, Israel (“DT“) and and the company or business that has been using the Service (as defined in the applicable Agreement) provided by DT (“Demand Partner”). Each party to this Addendum will also be referred to as a “Party” and together – the “Parties”. This Addendum reflects the Parties’ agreement on the Processing of Personal Data in connection with the applicable service(s) described in the Agreement (the “Service”). This Addendum takes effect as of the Effective Date of the Agreement entered between Demand Partner and DT. In case of any conflict between a provision of this Addendum and the Agreement, or any previous data protection agreement entered between the Parties, the provisions of this Addendum will prevail. Capitalized terms used herein and not defined herein will have the meaning set forth in the Agreement, or under applicable Data Protection Laws.

DT’s provision of the Service to Demand Partner entails the transmission of data retrieved by DT from a mobile application, on behalf of the developer of such app, and transmitted to Demand Partner for Demand Partner to buy available ad inventory on such app and deliver ads to app users. Certain transmitted data may constitute Personal Data (e.g., AAID, IP Address).

DT acts as a Processor and a Service Provider under Data Protection Laws on behalf of the app developer and is authorized to share Personal Data with Demand Partner only as necessary for Demand Partner to use the Service (the “Permitted Purpose”). Nothing in the Agreement shall limit Demand Partner from Processing Personal Data that was shared or transmitted to it by DT for other purposes determined by it subject to Demand Partner’s independent lawful ground to Process such data as an independent Controller.

1. Definitions

1.1. “Affiliate(s)” means with respect to a party, all entities which, directly or indirectly, control, are being controlled by, or are under common control with such party.

1.2. “Controller” means the entity which determines the purposes and means of the Processing of Personal Data and including “Business” and similar terms under Data Protection Laws.

1.3. “Data Protection Laws” mean all laws and regulations worldwide, which apply to the respective Party’s Processing of Personal Data under the Agreement and this Addendum.

1.4. “Data Subject” means an identified or identifiable natural person, a household consisting of natural persons, or a device associated with a natural person, to whom the Personal Data relates, including “Consumer” and any similar terms under applicable Data Protection Laws.

1.5. “Personal Data” means any information where such information is protected under Data Protection Laws and including “Personal Information” and any similar terms under Data Protection Laws.

1.6. “Personal Data Breach” means a breach of security leading to the accidental or unlawful destruction, loss, alteration, unauthorized disclosure of, or access to, personal data transmitted, stored or otherwise processed and including “Security Breach” and any similar terms under Data Protection Laws.

1.7. “Personal Data Transfer” means: (i) transfer of Personal Data from DT to Demand Partner; or (ii) an onward transfer of Personal Data by Demand Partner to a Sub-Processor, in each case, where Personal Data is transferred outside of the jurisdiction of its Data Subject under applicable Data Protection Laws, including through (a) an Adequacy Decision, (b) Statutory Data Transfer Agreements, or (c) in accordance with the terms of other applicable lawful data transfer measures or derogations.

1.8. “Personnel” means persons authorized by a Party to Process Personal Data.

1.9. “Process” or “Processing” means any operation or set of operations which is performed upon Personal Data, whether or not by automatic means, and including the terms “using”, “collecting” and any similar terms under Data Protection Laws.

1.10. “Processor” means the entity which Processes Personal Data on behalf of the Controller and including “Service Provider” and similar terms under Data Protection Laws. DT is the Processor of the Supply Partner who is responsible for the accuracy, quality, and legality of the Personal Data, and for the means by which they acquired such Personal Data.

1.11. “Statutory Data Transfer Agreement” means statutory provisions enacted pursuant to Data Protection Laws, which establish binding terms for cross-border transfer of Personal Data from one jurisdiction to another, including where applicable under Data Protection Laws, through access to Personal Data from the non-transferring territory, which can be executed between the transferring and the recipient parties to facilitate the lawful cross-border transfer of Personal Data.

1.12. “Sub-Processor” means any third party, including an Affiliate of a Party, appointed by or on behalf of a Party to undertake Processing in connection with the Agreement.

1.13. “Supervising Authority” means an independent public authority which is established in a jurisdiction under Data Protection Laws with competence in matters pertaining to the protection of Personal Data.

Data Processing.

2.1. For the purposes of this Addendum and the Agreement, the parties agree and acknowledge that DT provides the Service to its customers, including to Demand Partner, and that Demand Partner uses the Service on its own behalf.

2.2. Except as part of Demand Partner’s independent lawful ground to Process Personal Data transmitted to it by DT as part of the Service, or as necessary for the Permitted Purpose, any Processing of Personal Data by Demand Partner, its Affiliates, agents, vendors, customers, Demand Partners and/or other third party, is strictly prohibited.

2.3. Demand Partner will (i) ensure that its third-party (if any) Demand Partners will Process Personal Data shared or transmitted to Demand Partner by DT as part of Demand Partner’s use of the Service in compliance with Data Protection Laws and with Demand Partner’s obligations under this Addendum; (ii) be solely responsible and liable for any act or omission of its third-party Demand Partners in connection with their Processing of Personal Data that was shared or transmitted by DT as part of Demand Partner’s use of the Service.

2.4. In the event that Demand Partner receives from DT any inquiries, correspondence, rights request and/or complaint (“Correspondence”) originated from Data Subjects of the Supply Partner or from the competent authorities or regulator related to the Processing conducted by Demand Partner, and/or any third party on Demand Partner’s behalf, Demand Partner will promptly cooperate in good faith as necessary and reasonable to respond to such Correspondence and fulfil its respective obligations under Data Protection Laws.

2.5. Demand Partner will ensure that its access to Personal Data transmitted to it by DT is being Processed only by those personnel who require such access only as necessary to fulfill its obligation under the Agreement and this Addendum. Each Party will impose appropriate contractual obligations upon its personnel engaged in the Processing of such data including relevant obligations regarding confidentiality, data protection and appropriate data security. Demand Partner will ensure that its personnel engaged in the Processing of such data are informed of the confidential nature of such data, have received appropriate training of their responsibilities, and have executed written confidentiality agreements.

2.6. The Parties acknowledge that: (i) Demand Partner pays DT fees, in accordance with the terms of the Agreement, in consideration for Demand Partner’s use of the Service. DT does not receive from the Demand Partner any monetary or other valuable consideration for Processing Personal Data or otherwise Sell Personal Data (as defined under Data Protection Laws); and (ii) Personal Data is disclosed by DT only for the limited business purpose of DT providing Demand Partner with the ad exchange services. Demand Partner further acknowledges that DT is prohibited from: (i) Selling the Personal Data that it shares with Demand Partner; (ii) retaining, using, or disclosing such Personal Data for any purpose other than for the specific purpose of performing the Service, including retaining, using, or disclosing Personal Data for a commercial purpose other than providing the Service to Demand Partner and the service to the Supply Partner; (iii) retaining, using, or disclosing the Personal Data outside of the direct business relationship between DT and Supply Partner and Demand Partner.

2.7. Demand Partner undertakes to comply with Data Protection Laws, including, but not limited, as applicable, to exercising Data Subjects’ rights, conducting impact assessments, taking commercially reasonable efforts to prevent and manage appropriately Personal Data Breaches, maintaining confidentiality, recording of Processing activities, limiting the Processing to the Permitted Purposes, maintaining the ability to demonstrate compliance with Data Protection Laws, implementing appropriate data retention and destruction procedures and adhering to data transfer requirements; and, (ii) notify DT no later than within five (5) business days after determining that it can no longer meet its obligations under applicable Data Protection Laws with respect to Personal Data disclosed to it under this DPA.

2.8. Each Party will take reasonable and appropriate steps to ensure that the other Party uses the Personal Data disclosed to it under this DPA in a manner consistent with that Party’s obligations under Data Protection Laws; and (B) upon notice, take reasonable and appropriate steps to stop and remediate the Other Party’s unauthorized use of the Personal Data provided by DT under this DPA.

2.9. The nature of Processing by Demand Partner, categories of Data Subjects, types of Personal Data are indicated in Annex I to Exhibit A respectively, and serves as an integral part of this Addendum, whether Exhibit A apply in their entirety, or not.

2.10. Demand Partner will respect Data Subjects’ choice not to be tracked for the purpose of targeted advertising and will not attempt to circumvent the Data Subject’s choice as presented through the operating system of the Data Subject’s device.

2.11. DT engages and authorizes the Demand Partner to engage Sub-Processors to perform certain Processing in connection with the Agreement. The lists of Sub-Processors of each Party are referred to from Annex III of Exhibit A respectively, and serve as an integral part of this Addendum, whether Exhibit A apply in their entirety, or not. Prior to an engagement with a Sub-Processor, Demand Partner will: (i) carry out reviews and requires or receives adequate assurances that the Sub-Processor complies with obligations substantially similar to the obligations as set out in this Addendum; and (ii) ensures that a Statutory Data Transfer Agreement or such other appropriate methods of Personal Data transfer are at all relevant times incorporated into the agreement executed between Demand Partner and its Sub-Processor, if the engagement with the Sub-Processor involves a Personal Data Transfer. DT may object to the Processing of Personal Data by a new Sub-Processor of Demand Partner, for reasonable and explained grounds, within five (5) business days following the other Party’s written notice to the objecting Party of the intended Processing of Personal Data by the new Sub-Processor. If DT timely sends the Demand Partner a written objection notice, the Parties will make a good-faith effort to resolve the objection. In the absence of a resolution, the Demand Partner will make commercially reasonable efforts to provide DT with the same level of service, without using the new Sub-Processor to Process the DT’s Personal Data.

Personal Data Transfer

3.1. This Section 3 applies to Personal Data Transfers, as required by the Demand Partner to perform its obligations under the Agreement, including the export of Personal Data by DT to Demand Partner.

3.2. As applicable under Data Protection Laws for the lawful transfer of Personal Data, if a Demand Partner imports Personal Data to, or accesses Personal Data from, a country that is not subject to an Adequacy Decision, and the Data Protection Laws mandate a Personal Data Transfer measure to facilitate the lawful Personal Data Transfer, Demand Partner and DT hereby agree that the applicable Statutory Data Transfer Agreement will apply in respect of any such Personal Data Transfer from DT to Demand Partner.

3.3. Demand Partner agrees to execute the applicable Statutory Data Transfer Agreement upon request of DT and further agrees that absent of execution, the terms, and conditions of the Statutory Data Transfer Agreement, will in any event apply to any relevant Personal Data.

3.4. Transfer of Personal Data which is governed by Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of Personal Data and on the free movement of such data and repealing Directive 95/46/EC (“GDPR”) to a country outside of the European Economic Area and that is not subject to an Adequacy Decision (“Third Country”), is made in accordance with the EU Standard Contractual Clauses (“EU SCCs”), pursuant to EU Commission Decision C(2021)3972, in the module specified in Exhibit A, for Personal Data Transfer from DT to Demand Partner, which are attached and incorporated by reference to this Addendum, or, as required, in accordance with any successor thereof or an alternative lawful data transfer mechanism, and Demand Partner further acknowledges that DT engages Demand Partner, under the first module of the EU SCCs, on behalf of its Supply Partner, including, without limitation, by designating the applicable Supervisory Authority therein on their behalf, for the purposes of facilitating the lawful transfer of Personal Data, as part of DT’s services to its Supply Partners.

3.5. In accordance with Article 46 of the GDPR and the EU SCCs, and without prejudice to any provisions of this Addendum, Demand Partner undertakes the following additional safeguards to secure Personal Data transferred by it based on the EU SCCs to Third Countries:

3.5.1. Demand Partner will implement and maintain technical and organizational measures, such as encryption, access controls, or similar technologies, as applicable, with a purpose to protect the transferred Personal Data against any processing for national security or other government purposes that goes beyond what is necessary and proportionate in a democratic society, considering the type of processing activities under the Agreement and relevant circumstances.

3.5.2. For the purposes of safeguarding the transferred Personal Data when any government or regulatory authority requests access to such data, and unless required by a valid court order or if otherwise Demand Partner may face criminal charges for failing to comply with orders or demands to disclose or otherwise provide access to the transferred Personal Data, or where the access is requested in the event of imminent threat to lives, the Demand Partner will:

3.5.2.1. not purposefully create back doors or similar programming that could be used to access the transferred Personal Data.

3.5.2.2. not provide the source code or encryption keys to any government agency for the purpose of accessing the transferred Personal Data; and,

3.5.2.3. upon DT’s written request, provide reasonable available information about the requests of access to Personal Data by government agencies that the Demand Partner has received in the 6 months preceding to DT’s request.

3.5.3. When Demand Partner receives a request by a government agency to access the transferred Personal Data, Demand Partner will notify the DT of such request to enable DT to take necessary actions, to communicate directly with the relevant authority and to respond to such request. If Demand Partner is prohibited by law to notify DT of such request, Demand Partner will make reasonable efforts to challenge such prohibition through judicial action or other means, at DT’s expense, and, to the extent possible, will provide only the minimum amount of information necessary.

4. Data Security

4.1. Demand Partner will and/or will ensure that its Sub-Processors (if any)maintains appropriate administrative, physical, organizational and technical safeguards aimed at maintaining an appropriate level of security, confidentiality and integrity of the Personal Data transmitted by DT, in accordance with official guidelines as provided by Supervising Authorities and good industry practice and Annex II of Exhibit A to this Addendum, as applicable to the Parties, which serves as an integral part of this Addendum, whether Exhibit A apply in their entirety, or not.

4.2. Demand Partner undertakes to regularly monitor compliance with these safeguards and will not materially decrease the overall security controls during the term of this Addendum.

4.3. Demand Partner will not transfer or allow access to Personal Data to or by third parties except under written contracts that guarantee at least a level of data protection and information security as provided in this Addendum, in compliance with applicable Data Protection Laws and will assume responsibility for the acts and omissions of said third parties, in relation to the Processing of Personal Data.

5. Personal Data Breach

A. Demand Partner will maintain security incident management policies and procedures and will, notify DT of any actual or reasonably suspected Personal Data Breach without undue delay after becoming aware of such breach. To the extent that the Personal Data Breach occurred on the information systems Demand Partner, or on the information systems of any third party acting on its behalf Demand Partner will make all reasonable efforts to promptly identify and remediate the cause of the breach and will inform DT accordingly.

6. Assistance

6.1. Demand Partner will provide DT with all reasonably necessary assistance, in connection with any inquiries received from, or prior consultation with any Supervising Authorities and its Supply Partner’s, and in connection with fulfilling of DT’s obligations rights, and conducting impact assessments, as required under applicable Data Protection Laws.

6.2. Demand Partner acknowledges that if, according to a Supply Partner’s instructions to DT, the Supply Partner sets with DT an opt-out flagging mechanism for Supply Partner’s Data Subjects to opt-out from sharing their Personal Data with DT and DT’s Demand Partners, then: (i) DT will cease Processing and sharing such Personal Data related to the opted-out Data Subjects, except for the permitted purposes under the applicable Data Protection Laws; and (ii) DT will cease transmitting such Personal Data to Demand Partner, except as permitted under applicable Data Protection Laws.

7. Audit

a. Demand Partner will make available to DT all information reasonably necessary to demonstrate its compliance with this Addendum and will permit and contribute to any data audits reasonably required by DT upon the DT’s prior written request and advanced notice, subject to appropriate confidentiality, operational and financial arrangements in relation to such audits.

8. Retention and Destruction

b. Except as part of Demand Partner’s independent lawful ground to Process Personal Data, Demand Partner may retain Personal Data transmitted to it by DT as part of the Service for not more than 30 days and may save such data for a longer period for measurement and invoicing, but in any case, for no longer than 90 days from receiving such data from DT. Notwithstanding the foregoing, upon DT’s written request, Demand Partner will return all the Personal Data and all copies thereof to DT or will destroy/delete all the Personal Data and certify in writing to the DT that it has done so.

9. Term

c. This Addendum will commence upon the execution hereof and will continue until the later of: (i) the expiration or termination of the Agreement, pursuant to the terms therein, or (ii) as long as Demand Partner has possession of Personal Data received by, from or through the Service. Either Party may terminate this Addendum, by a written notice to the other Party with immediate effect, if a Party breach any of the provisions under this Addendum. Such termination will not limit the terminating Party’s rights and remedies under the Agreement and the applicable law.

10. Miscellaneous

10.1. To the extent that Processing relates to Personal Data originating from a jurisdiction or in a jurisdiction which has any mandatory requirements in addition to those in this Addendum, both Parties may agree to any additional measures required to ensure compliance with applicable Data Protection Laws and any such additional measures agreed to by the parties will be documented in a duly executed written addendum or amendment to this Addendum.

10.2. Any alteration or modification of this Addendum is not valid unless made in writing and executed by duly authorized Personnel of both Parties.

10.3. Invalidation of one or more of the provisions under Addendum will not affect the remaining provisions. Invalid provisions will be replaced to the extent possible by those valid provisions which achieve essentially the same objectives.

10.4. Each Party acknowledges that the other party and/or its Affiliates may disclose this Addendum and any relevant privacy provisions in the Agreement to any Supervising Authority to the extent required under the applicable law. Such disclosure will not constitute a breach of such Party’s confidentiality obligation under the Agreement.

EXHIBIT A

STANDARD CONTRACTUAL CLAUSES

FOR PERSONAL DATA TRANSFERS FROM DT (ON BEHALF OF SUPPLY PARTNER) TO DEMAND PARTNER

ANNEX to the COMMISSION IMPLEMENTING DECISION on standard contractual clauses for the transfer of personal data to third countries pursuant to Regulation (EU) 2016/679 of the European Parliament and of the Council:

MODULE ONE: Transfer controller to controller

☐ MODULE TWO: Transfer controller to processor

☐ MODULE THREE: Transfer processor to processor

☐ MODULE FOUR: Transfer processor to controller

https://eur-lex.europa.eu/legal-content/EN/TXT/HTML/?uri=CELEX:32021D0914&from=EN

ANNEX I

PROCESSING OF SUPPLY PARTNER’S PERSONAL DATA BY DEMAND PARTNER

A. LIST OF PARTIES

Data exporter(s): As set forth in the Agreement and in Appendix A above.

Address: As set forth in the Agreement and in Appendix A above.

Contact person’s name & title: DT’s legal team, email: [email protected].

Data Protection Officer name: Michael Panienka, email: [email protected].

Data importer(s): Demand Partner’s name and contact details, as stated in the Agreement.

Activities relevant to the personal data transferred under these Clauses: measurement and billing.

B. DESCRIPTION OF TRANSFER

Categories of data subjects whose personal data is transferred: Mobile Device users

Categories of personal data transferred: Advertising ID on Android mobile phones (AAID).

Sensitive data is NOT transferred.

The frequency of the transfer (e.g., whether the data is transferred on a one-off or continuous basis):

On frequent and continuous basis whenever a device user chooses to click on an Ad.

Nature of the processing: All operations such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment, combination (solely with non-personal data of exporter), restriction, erasure, or destruction of data (whether by automated means), anonymization, etc.

Purpose(s) of the data transfer and further processing: to monitor the installation of a mobile app on the user’s mobile device or any other action that the Parties agreed, in writing, will be measured as payable event, for measurement, billing and invoicing purposes.

The period for which the personal data will be retained, or, if that is not possible, the criteria used to determine that period: up to 30 days from the personal data transfer.

For transfers to (sub-) processors, also specify subject matter, nature, and duration of the processing: The subject matter of the processing is Supply Partner’s Personal Data, the nature of the Processing is the performance of the Service under the Agreement and as detailed above, and the duration of the Processing is as specified in the Addendum.

C. COMPETENT SUPERVISORY AUTHORITY

The Identity the competent supervisory authority in accordance with Clause 13 of the New SCC is:

Where the data exporter is established in an EU Member State – the supervisory authority of such EU Member State shall act as competent supervisory authority. Where the data exporter is not established in an EU Member State but falls within the territorial scope of the GDPR in accordance with its Article 3(2) and has appointed a representative pursuant to Article 27(1) – the supervisory authority of the Member State in which the representative is established shall act as competent supervisory authority. Where the data exporter is not established in an EU Member State but falls within the territorial scope of the GDPR in accordance with its Article 3(2) without however having to appoint a representative pursuant to Article 27(2) – the supervisory authority of one of the Member States in which the data subjects whose personal data is transferred under these Clauses, shall act as competent supervisory authority.

ANNEX II

TECHNICAL AND ORGANIZATIONAL MEASURES INCLUDING TECHNICAL AND ORGANIZATIONAL MEASURES TO ENSURE THE SECURITY OF THE PERSONAL DATA

Demand Partner hereby represents and warrants that it has implemented the technical and organizational measures (including any relevant certifications) to ensure an appropriate level of security, considering the nature, scope, context and purpose of the processing, and the risks for the rights and freedoms of natural persons as described in its internal Technical and Organizational Measures Policy, a copy of which will be provided to Data Exporter upon written request.

[Demand Partner to add its TOMS here]

ANNEX III

LIST OF SUB-PROCESSORS

[not applicable to Modules One and Four]

This Annex must be completed for Modules Two and Three, in case of the specific authorization of sub-processors (Clause 9(a), Option 1).

The Controller has authorized the use of the following sub-processors by Processor: _____________

Download PDF

Last Updated on March 2023