Mobile App Monetization Survey — 2021
AdColony and Fyber’s Mobile App Monetization Survey was distributed globally and garnered responses from 300+ mobile publishers. The survey asked respondents 30 questions regarding monetization strategies, revenue sources, and the impact of AppTrackingTransparency. The mobile publishers included gaming and non-gaming app developers.
- Top revenue sources
- Video is #1!
- Revenue split between In-App Ads (IAA) & In-App Purchases (IAP)
- Most used monetization methods
- Impact on UX
- Most valued qualities in a monetization partner
- Impact of AppTrackingTransparency
- SKAdNetwork adoption
- Shift in spend: Android vs. iOS
- Impact on iOS ad revenue
- Most exciting ad formats in 2022