Black Friday: Mobile Taking The Lead

Nov 23, 2015
By: Marissa Camilli

Throughout the madness of the weekend, the steep increase in mobile shopping is the most noteworthy takeaway from it all. There are two main findings that support mobile becoming the primary shopping option.

80% of purchases came from iOS devices: Since the release of the first iPod back in 2001, Apple has maintained a high level of success. This past weekend, iOS products were some of the most sold devices on the market. Generally speaking, iOS is more sporadic in the United States as opposed to other countries. In addition, Black Friday is a tradition that is mostly associated with American shoppers. Even with iOS taking the lion’s share of mobile shopping, Android grew a respectable 20% from last year.

Most major retailers put best deals online or in-app: Obviously, the major difference between this year and years past is the amount we use our phones.  Mobile app usage and engagement has grown exponentially and retailers have been forced to look for ways to grab their target shoppers’ attention. As Forrest analyst Julie Ask says, “I can learn a lot more about consumer behavior, and push out more relevant offers.” While we don’t have a firm grasp of how impactful in-app mobile selling was this Black Friday, you can believe it will become more influential in the coming years.

Each year brings more madness for Black Friday shoppers. New gadgets and devices have people going out of their way to find the best deal. Nevertheless, those deals are transitioning from in-store to mobile. Don’t be left behind, do your shopping in the comfort of your own home!

Marissa Camilli
By Marissa Camilli
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