Paid app install ads can be placed in a range of formats and channels, such as banner ads within apps, in social media such as Facebook, and online search. And recent data is beginning to highlight the increasing effectiveness of this method of promoting your app—including after it’s been installed.

With mobile digital ad spending increasing expected to surpass desktop ad sending in 2016, it’s important to realize that many of your app competitors will likely be targeting customers through paid app install ads.

We suggest investigating this method to increase your app being noticed.