Digital Turbine Storms Multiple Categories on the AppsFlyer Performance Index

Mar 31, 2020
By: Marissa Camilli

Back in September 2019, the team at Digital Turbine was excited to be featured on the AppsFlyer Performance Index as a top-rated app distribution channel across a range of app verticals. This was important to us because it not only put Digital Turbine on the same page as a number of household names including Google, Facebook, Apple, TikTok, and Snapchat, it also demonstrated our commitment to delivering a trustworthy and secure route to market.

Fast forward to March 2020 and we are absolutely delighted to announce that Digital Turbine has completely stormed the AppsFlyer Performance Index, not only enjoying a dramatic improvement on previous rankings but also seeing success across a range of new rankings and territories.

Further Reading: AppsFlyer Index: Why App Marketers Should Take Notice.

Digital Turbine: A Top 10 Global App Distributor

In terms of growth, AppsFlyer now ranks Digital Turbine as a Top 10 app distribution channel across North America (#7), Western Europe (#6), and Globally (#9). These figures are even more impressive when you consider that the Growth Index charts both Andriod and iOS marketplaces with Digital Turbine operating exclusively across the Android ecosystem.

In terms of performance (where results are specific to Android), Digital Turbine has not only seen improvement across all the categories the company featured on in the September Index – now ranking #2 in the Power Rank and #4 in the Volume Rank for Life and Culture apps in North America –  it’s also enjoying considerable success in previously unranked categories.

Digital Turbine now ranks at #14 in the Power Rank and #12 in the Volume Rank for Life and Culture apps on the Indian Subcontinent, and in Latin America the company now ranks at #7 in the Power Rank and #8 in the Volume Rank for Utility Apps.

Further Reading: Big in Brazil: The Apps that are taking Latin America’s Biggest Market by Storm.

Further Reading: The Indian Smartphone Market – Already Big but with Plenty of Room for Growth.

Gaming categories in North America are seeing particular growth for Digital Turbine ranking at #8, #9, #10, and #15 respectively for Casual, Midcore, Casual Group, and Social Casino apps.

Successful App Marketing

The AppsFlyer Performance Index showcases Digital Turbine’s reach across global app markets and categories. To see a full list of how Digital Turbine performed, check out Edition X of AppsFlyer’s Performance Index.

To learn how Digital Turbine can help your app reach the right person at the right time, contact us today and ask to speak to one of our local app marketing experts.

Marissa Camilli
By Marissa Camilli
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