Happy New Year!

To get your wheels turning, an excellent new Localytics blog post highlights some major trends in mobile apps over the last year. These should be considered when planning your 2016 mobile strategy.

Some key trends over the past year include:

• the most successful apps offer increasingly personalized experiences
• increased app retention due to effective app marketing campaigns
• improved user engagement through personalized push and in-app messages
• more interactive and task-oriented experiences
• enhanced app analytics, including observing user trends in real-time

As apps and mobile devices continue to improve, user expectations will rise. Being aware of the latest trends will help you offer customers the best mobile experiences.