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By Marissa Delisle

SVP of Americas

Mobile Marketing

Martech Podcast Part 1: The Direct to Device Advantage

Key Takeaways

Direct-to-device app marketing

On-device targeting

Inherent Curiosity Will Spike Open Rates Over Time

The Best Apps for Preloading

Be sure to check back for a recap of the second podcast, where readers can learn more about how mobile app developers are gearing up for 5G.

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